Pricer’s latest labels, SmartTAG Color, bring promotions, enriched content, and messaging to life at the shelf edge. Pricer’s digital signage solution integrates electronic shelf labels with digital signage to improve the shopper experience and increase sales by engaging with shoppers where it matters the most, at the shelf edge. They also facilitate brand and value communication throughout the store, allowing retailers to leverage the shelf edge for delivering digital media and advertising campaigns sponsored by third-party brands. For more information, visit. (Web Site) www.pricer.com