Lighting For Impact offers W-channel Shelf Lighting, which are used in applications such as pegged merchandising, canopy lighting, and pusher systems, positioned out in front or above products to shine light up, down, or both on the product. In applications of canopy or pegged systems, W-Channels are paired with brackets to mount the channel to the shelving wall. Features and benefits include: Patented “W” shape reflects light back toward the product, Can be built with up lighting, down lighting or both, and are an ideal solution for pusher systems. For more information, visit. (Web Site) www.americhip.com