19 Crimes, has unveiled Snoop Cali Gold, the franchise’s first sparkling wine that coincides with the world’s first rapping wine label. The gold-foiled edition of Snoop’s iconic label contains a new web-based Augmented Reality experience giving fans the option to hear Snoop rap his timeless party track “Who Am I (What’s My Name)?” from the classic Doggystyle album. Snoop Cali Gold joins 19 Crimes’ existing line of California wines and marks Snoop Dogg’s third collaboration with the brand.
John Wardley, Global V.P., 19 Crimes Franchise, said, “This is a celebratory launch, arriving on the heels of an incredibly successful year for 19 Crimes. It has been a pleasure to work with Snoop and welcome the first Sparkling to his existing Cali lineup.”
19 Crimes Launches First Sparkling Wine With Snoop Dogg
