Archive by month August

7-Eleven & SOUR PATCH Partner On New Slurpee Flavor

7-Eleven has teamed up with Mondelez International’s SOUR PATCH KIDS, to introduce the newest Slurpee flavor, SOUR PATCH Watermelon. Laura Gordon, VP Marketing & Brand Innovation, said 7-Eleven listened to its customers to develop this new offering. “New social listening tools give us the ability to interact directly with customers, learn what they want and […]

Read More

Disney Launches Playmation

Disney Consumer Products has introduced Playmation where digital gets physical. The groundbreaking system of toys and wearables uses smart technology to inspire kids to run around and use their imaginations, as they become the hero or heroine of stories from across Disney Co. Playmation Marvel’s Avengers is the first in a series of systems in […]

Read More