Archive by month December

Smartwater Enhanced Premium Waters Hit West Coast

Smartwater Enhanced  Premium Waters Hit West Coast

The leading premium water brand has welcomed two new members to its fast-growing family – smartwater antioxidant and smartwater alkaline – as Americans continue to reach for even more enhanced hydration options throughout their day. Over the past two years, the alkaline and antioxidant sub-segments have grown by 171% and 10%, respectively. These innovations bring […]

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Innit Launches Upgraded Shopwell To Help People Know Their Food

Innit Launches Upgraded Shopwell To Help People Know Their Food

Innit, a leading smart kitchen platform, has introduced a major upgrade to Shopwell, the personalized food discovery app. Shopwell’s powerful algorithms analyze food products at the ingredient level according to consumers’ nutrition profiles, enabling them to select foods that are a strong match with their diets and preferences. The new version of Shopwell doubles its […]

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Miller High Life Promoted As Champagne Of Beers This Holiday Season

Miller High Life Promoted As Champagne Of Beers This Holiday Season

Instead of popping the cork this holiday season, the Champagne of Beers wants drinkers to pry off the top of its new limited-release Champagne-sized bottles. Miller High Life has launched nationwide for the first time its custom 750-milliliter bottles for the final two months of 2018. In addition to its off-premise strategy that aims to […]

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PLANTERS Partners With Noon Whistle To Introduce A Peanut IPA

PLANTERS Partners With Noon Whistle To Introduce A Peanut IPA

PLANTERS is launching a beer, Mr. IPA-Nut, marking the iconic brand’s first entry into the craft beer market. “Mr. Peanut doesn’t want beer drinkers to be without the perfect salty snack, which is why he brought the iconic taste of PLANTERS to an IPA,” said Ashley Tople, Marketing Director for PLANTERS, “Mr. IPA-Nut has a […]

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