Archive by month August

IRI Consumer Connect Survey Finds Younger Millennials Outspending Older Cohorts On Food And Beverage Purchases

Younger millennials are outspending older generations in food dollars, while older cohorts are more likely to be using a number of money-saving tactics to keep food bills manageable, according to IRI Consumer Connect survey findings. “Younger millennials have been lulled by the historically low unemployment rates, which is boosting their overall confidence,” said Joan Driggs, […]

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Valassis Research Reports That Moms Still Opt To Shop In-Store For Most Grocery Purchases

Valassis has released new research on how today’s moms shop and make purchase decisions for food, household goods and health and beauty care (HBC) items. Interestingly, amid the changing grocery landscape and with the growing availability of shopper-friendly technology, 2K19 Coupon Intelligence Report findings show moms are still shopping brick-and-mortar retail. When it comes to […]

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