SUPER NINTENDO WORLD, the highly-anticipated themed land, will open at Universal Studios Hollywood in 2023, and will be the first SUPER NINTENDO WORLD in the U.S. SUPER NINTENDO WORLD will transport Nintendo fans into the world of Mario, Luigi and Princess Peach. The immersive land will be a visual spectacle of vibrant colors and architectural […]
Jones Soda has released a new collection of augmented reality (AR) labels that turn into short action videos of daredevil athletes, edgy artists and other masters of their preferred crafts with a tap on a phone camera. The animated labels appear on 1.5 million bottles spanning five top-selling soda flavors, marking the brand’s third AR […]
G FUEL, The Official Energy Drink of Esports, has announced that its 16 oz ready-to-drink cans are now available for sale in Target stores throughout the U.S.. G FUEL is also unveiling a brand-new flavor exclusive to Target: Watermelon Limeade. Fans will also be able to find three fan-favorite G FUEL flavors at Target stores: […]
Coca-Cola has launched its first flavor born in the metaverse. Coca-Cola Zero Sugar Byte will bring the flavor of pixels to life in a limited-edition beverage that transcends the digital and physical worlds. “We wanted to create an innovative taste inspired by the playfulness of pixels, rooted in the experiences that gaming makes possible,” said […]
Wiley Wallaby, a leading soft-and-chewy licorice brand, has launched a 29-city mobile marketing tour. The five-month tour will cover more than 10,000 miles and distribute more than 500,000 samples of Wiley Wallaby licorice. This summer is the perfect time to create a sharable snacking experience with 17 different flavors of soft, chewy Wiley Wallaby licorice. […]
Chargel, the first-of-its-kind, athletic Gel Drink, has launched its new Chargel Stations, which are pop-up sampling opportunities at popular locations and trendy events along the coast of California. The first Chargel Station kicked off at the Napa Marathon, and will continue making appearances at noteworthy events such as the LA Marathon, San Diego Half Marathon, […]
Lay’s headed to the desert for the first time to transform Coachella into a festival of flavor.Festivalgoers could experience Lay’s through Lay’s FRESH 4D, an immersive tasting experience at the exclusive Lay’s Potadomes, and the multi-sensorial Lay’s Lounge. Inside the larger-than-life Lay’s installations known as “Potadomes” in the Coachella campgrounds, fans could partake in a […]
JCPenney has announced the “Shopping is Back!” brand campaign. The integrated campaign includes a fresh brand look in stores and online; a celebration of shopping and the Company’s 120th birthday with a special sales promotion of 30% off storewide plus for its reward members, an extra $10 bonus reward for every $50 spent; and the […]
Topo Chico Hard Seltzer’s “Topo Chico de Mayo Swap Shop” allowed people to swap their old Cinco tchotchkes – the shot glass necklace, the fake mustache, the Cinco de Drinko T-shirt – in exchange for a rebate of Topo Chico Margarita Hard Seltzer. “The only thing that should be cheesy about Cinco de Mayo is […]
Pizza Hut is helping consumers who feel like they’re ‘on the struggle bus’ by delivering a respite in the form of an actual bus. Pizza Hut’s bus, the antidote to that feeling of being on ‘the struggle bus’ – a term popularized by Gen Z and Millennials to humorously refer to dealing with difficult or […]
Instacart has unveiled its Caper Counter, an artificial intelligence-powered (AI) point-of-sale (POS) system, at Boston’s historic Fenway Park in partnership with Aramark Sports + Entertainment. The new Caper Counter checkout systems will provide fast, contact-free transactions of food and beverage selection for fans through visual recognition and AI technology, helping to reduce transaction times. Customers […]
Bell and Howell, has announced installations of its BH QuickCollect™ GL at prominent Pennsylvanian grocery retailers. The BH QuickCollect™ GL enhances customer pickup experiences and eliminates wait times during order pickup, a major source of customer frustration and deterrence. Instead of guests waiting for their groceries, their groceries are waiting for them. With the BH […]
The Pittsburgh Penguins are testing the latest innovation in food locker delivery systems at PPG Paints Arena as part of a collaboration with Aramark, the arena’s exclusive food and beverage concessionaire, and Cargill, provider of food pickup system Chekt. The new self-service concept allows fans to select and order food and beverage items from an […]
INEO Tech, developer of the INEO Media Network, has unveiled the INEO Media Player, the Company’s next generation Digital Out-Of-Home advertising system. The INEO Media Player works in tandem with the INEO Welcoming Pedestal to provide another level of digital advertising within retail stores. “The INEO Media Player was inspired by retail customers who requested […]
Volta Inc. has expanded its collaboration with Walgreens to target installing 1,000 DC (direct current) fast charging stalls at over 500 Walgreens throughout the U.S. Volta provides seamless, universal, and reliable EV charging – centered on consumer behavior – located where people live, shop, work, and play. With unique charging stations that connect clean miles […]
Samsung Electronics and IoTecha Corp. have formed a strategic collaboration to introduce a new range of electric vehicle charging stations that combine Samsung’s best-of breed display and signage solutions with IoTecha’s industry-leading EV charging technology. The resulting platform is expected to open up new driver and customer experiences for a wide range of commercial customers, […]
The Morandé Wine Group has introduced HAX, a 100% Cabernet Sauvignon from specific zones throughout Chile that have precise climatic and solar conditions that guarantee the highest concentration of polyphenols in the grapes with a more ample aromatic profile and a broader flavor palette than those of a traditional wine. This wine’s exceptional vinification process […]
Splash Beverage Group, a portfolio company of leading beverage brands, has received authorization to sell its Pulpoloco Sangria line in 187 of Ralph’s Grocery stores. Ralph’s Grocery, a division of The Kroger Company, is a market share leader with 187 stores across Southern California. “This is another significant milestone for Splash and a meaningful step […]
Bumble Bee Seafood is eliminating an estimated 23 million pieces of plastic waste per year by becoming the first shelf-stable seafood brand to change its multipack can product packaging from shrink wrap to readily recyclable paperboard cartons. The change will apply to all multipacks produced by Bumble Bee, a total of 23 SKUs including 4-can, […]
Anchor Dairy, the consumer brand of New Zealand Dairy Co-operative Fonterra, has launched its Organic carbonzero™ Certified Butter. New Zealand has one of the lowest on-farm carbon footprints in the world, making Anchor uniquely qualified to offer a butter option to help reduce environmental impact. The trend towards both clean label and sustainable products continues […]