Nelly Kennedy will assume responsibility for international marketing at Volkswagen. In this role, she succeeds Jochen Sengpiehl, who has moved to Volkswagen Group China as CMO. Kennedy, formerly Sr. Global Brand Marketing Director at Google, is an acknowledged digital expert and has decades of experience in brand marketing. Volkswagen CEO Thomas Schäfer, said, “As the […]
Beam Suntory, producer of iconic brands like Jim Beam and Maker’s Mark, has announced several moves within its executive leadership team. Greg Hughes, currently Pres. N.A., and Jessica Spence, currently President Brands, will swap roles. Spence will be responsible for leading commercial operations in the U.S. Hughes will become Chief Growth & Brands Officer, leading […]
The National Basketball Association (NBA) announced that Tammy Henault has been named Chief Marketing Officer. As CMO, Henault will lead all global marketing efforts for the NBA and its affiliate leagues. She will play a leading role in launching the new NBA App and NBA ID, the league’s new membership program.
Arby’s has named Rita Patel as Brand Chief Marketing Officer. Patel will oversee Arby’s brand strategy, menu, and culinary innovation, as well as advertising and integrated marketing communications. Patel joined Inspire Brands in 2020 as Brand CMO for Buffalo Wild Wings.
BlueTriton Brands, producer of a portfolio of purified water brands, has appointed Kheri Holland Tillman, as Chief Marketing Officer. Tillman has driven national and global integrated business strategies for an array of prominent brands such as Jell-O, JBL and Dos Equis.
Tyson Foods has named Melanie Boulden as Executive Vice President, Chief Growth Officer. Boulden will be responsible for all aspects of global brand marketing to foster the growth of the company’s portfolio of brands and products. Boulden will oversee functions including consumer and corporate branding, innovation, R&D, communications, and consumer insights and analytics. Boulden most […]
Advance Auto Parts, a leading automotive aftermarket parts provider, has promoted Herman Word, Jr. to Exec. V.P. U.S. stores and Carquest Independents. Word joined Advance in 2003 and had served as Division President, Carquest North America, leading Carquest Branded Stores since 2019.
Impossible Foods has appointed Leslie Sims as Chief Marketing & Creative Officer. Sims joins the company from Deloitte Digital. Under Sims’ leadership, the company plans to significantly increase consumer awareness and trial.
Little Caesars has named Greg Hamilton as CMO. Hamilton is being promoted from his role as Sr. V.P. Marketing with Little Caesars. Hamilton has played a key role in the brand’s high-profile initiatives, including its first Super Bowl commercial and its integration with The Batman movie and Call of Duty.
Heaven Hill has appointed Matt Blevins as CMO. Blevins, who has 20 years of marketing experience working with the Jack Daniels Tennesse Whiskey portfolio, will continue to elevate Heaven Hill’s strategic growth plan and diverse, award-winning portfolio of brands.
REI Co-op has appointed Mary-Farrell Tarbox as V.P., Physical Stores & Retail Operations. Tarbox will provide strategic leadership for REI’s 180 physical stores and retail operations team, which account for more than three-quarters of the company’s 16,000+ employee base.
Bacardi has named Pete Carr, previously Regional President for North America, to the newly created role of Exec. V.P. & Global Growth Officer. Carr will be responsible for commercial excellence and strategy, route-to-market models, digital commerce, and on-trade relationships.
Nutrabolt, marketer of C4 Energy, Cellucor, and XTEND health and wellness brands, has named Robert Zajac as CMO, and Sabba Naserian as Chief Growth Officer. Most recently, Zajac was SVP, Global Brand Marketing at Abercrombie and Fitch. Sabba Naserian previously served as Nutrabolt’s V.P., Global Dev.
Estée Lauder has promoted Guillaume Jesel to President, Global Brands, TOM FORD BEAUTY, BALMAIN BEAUTY and Luxury Business Development. In this new position, Guillaume will continue to oversee TOM FORD BEAUTY. Prior to leading TOM FORD BEAUTY, Guillaume spent a decade with M·A·C Cosmetics.
Peloton and DICK’S Sporting Goods have formed a partnership in which DICK’S will sell Peloton products via branded fitness shops inside more than 100 DICK’S U.S. retail locations. Outside of Peloton’s owned sales channels, DICK’S will be the only retailer to carry Peloton’s connected fitness equipment. The collaboration is the latest effort by Peloton to […]
n Safe Sweat officially opened its first location in Grandview Corners, South Surrey, BC. A first-of-its-kind hybrid fitness concept combines the privacy of an at-home workout with the equipment and digital programming of a premium fitness facility. Safe Sweat offers a private fitness experience in fully equipped gym-like spaces called FITsuites, giving anyone who doesn’t […]
Sourcemap, a global provider of supply chain transparency and traceability software, is partnering with Swiss watchmaker Breitling to deliver end-to-end traceability for the precious materials used in its newest watch, the Super Chronomat Automatic 38 Origins. Sourcemap’s full-suite supply chain transparency solution independently verifies the entire chain of custody, from raw material to finished product, […]
Sony Electronics is releasing LinkBuds S noise canceling truly wireless headphones in a new color variation. “Earth Blue,” has been added to the line-up, created using recycled water bottle materials. LinkBuds S “Earth Blue” is an initiative in support of Sony Group’s “Road to Zero.” Sony Group’s long-term environmental plan “Road to Zero” aims to […]
The ShopRite of Warwick has debuted Fresh to Table, an innovative store-within-a-store concept where customers can find fresh, on-trend foods and easy to prepare ingredients and meal solutions in a variety of grab-and-go formats. Steve Savas, President, ShopRite Supermarkets, said, “Fresh to Table is a unique new store experience that provides fresh-made meals and chef-prepared […]
Kalera, a world leader in indoor vertical farming, is distributing its non-GMO, leafy greens to 40 Trader Joe’s locations throughout Texas. All varieties are grown at Kalera’s Houston facility, emphasizing its commitment to providing locally grown produce to urban areas with traditionally short grow seasons. Texas-based Trader Joe’s shoppers can find Kalera’s leafy greens in […]