An innovative augmented reality experience is adding more “life” to this season’s “SNICKERS Rookie Mistake of the Year” campaign, which the iconic Mars candy brand recently launched to activate its status as Official Chocolate Bar Sponsor of the NFL. Created by The Mars Agency, (www.themarsagency.com), using technology from Blippar, the AR experience adds a new […]
Lucky Charms is extending its magic beyond the cereal bowl with the launch of the brand’s first augmented reality game, “Journey to the Magic Gems.” Supported in partnership with Niantic, the creators of Pokémon GO, the Journey to the Magic Gems mobile web-based AR game celebrates the nationwide return of the limited-edition Lucky Charms Magic […]
Malibu is introducing the latest addition to the brand’s successful ripe and juicy flavor range, Malibu Peach. Malibu Peach joins Malibu Watermelon, Malibu Pineapple and Malibu Strawberry in the brand’s portfolio along with Malibu Original. Now available in 50ML, 750ML, 1L and 1.75L bottles, Malibu Peach has an ABV of 21% and is the perfect […]
Proper No. Twelve Irish Whiskey, founded by multiple weight MMA champion Conor McGregor and co-founders Audie Attar and Ken Austin have released Proper No. Twelve Irish Apple to their Irish Whiskey portfolio. Proper No. Twelve Irish Apple is available nationwide in 50ml, 750ml and 1 Liter bottles. “Since its inception, Proper No. Twelve Irish Whiskey […]
Monster Energy has partnered with EA and Respawn Entertainment to give gaming fans more ways to experience the brand in the gaming world with their launch of three new limited-edition Apex Legends cans. Customers can be on the lookout for special cans of Monster Original Green, Monster Lo-Carb, and Monster Zero Ultra with art depicting […]
Buchanan’s Blended Scotch Whisky has introduced Buchanan’s Pineapple. A blend of Scotch Whisky from the House of Buchanan’s and natural flavors, featuring the taste of its most popular mixing partner – pineapple – is perfect for those seeking an elevated craft cocktail experience. “For years, Buchanan’s has been welcomed into the culture and celebrations of […]
BAR-U-EAT has officially released its new Biodegradable Products Institute (BPI) Certified Compostable Packaging for its individually wrapped bars. It is the first bar company in the world to offer packaging which carries the certification for the entire package – a move that ensures that their packaging will break down properly in commercial compost systems and […]
Oatly Group, the world’s original and largest oat drink company, has introduced climate footprint labeling for select Oatly products in North America, starting with the brand’s newly reformulated line of Oatgurts – a range of great-tasting, non-dairy yogurt alternatives available in five delightful flavors. The effort to calculate climate footprints – intended to be the […]
Philadelphia, the leading cream cheese brand with 69% share of the category, is bringing its signature multi-sensorial experience to the plant-based aisle. Less than half of consumers that try plant-based spreads are repeat customers, indicating that current options aren’t meeting the evolving preferences of cream cheese lovers. Philadelphia Plant-Based spread marks the first time a […]
Coca-Cola Zero Sugar is touting its irresistible taste credentials in 2023 with a tongue-in-cheek, experience-driven campaign that builds on the “Best Coke Ever?” platform launched in 2021 to promote the Coca-Cola Zero Sugar reformulation and packaging redesign. #TakeATaste encourages fans to protect their beloved Coke Zero Sugar from would-be takers. Oana Vlad, Global Sr. Dir, […]
Twenty-one years after Monster Energy changed the beverage industry forever, it is launching Monster Energy Zero Sugar. With a re-tooled energy blend, an innovative new sweetener system and years of trial and error, Monster’s team of scientists finally perfected a concoction that is 100% Monster and 0% sugar. Primed with 160mg of caffeine – like […]
Pepsi has announced a new and improved Pepsi Zero Sugar. Through taste and trial, the brand is proving to consumers that zero never tasted so good by giving consumers the opportunity to redeem up to 10 million FREE Pepsi Zero Sugars. “At Pepsi, we put our consumers at the forefront of everything we do,” said […]
The National Hockey League has debuted Digitally Enhanced Dasherboards (DED), an advanced approach to dynamic dasherboard advertising. The DED system allows for the digital replacement of camera-visible arena dasherboards within local, national, and international NHL game broadcasts, ushering in the next wave of innovation to create new opportunities for the League, its Clubs and their […]
In the breakneck pace of professional sports schedules, quick turnaround is key. After sporting events, operations staffs are frequently expected to have an entire arena transformed and ready to go for another sporting event in less than 24 hours, often for a completely different team. This particularly impacts the retail operations, who need to have […]
Crypto.com Arena has launched an innovative in-arena concession experience with the opening of two new grab and go locations powered by Amazon’s frictionless Just Walk Out technology. Visitors to Crypto.com Arena will have the opportunity to take what they want without having to stop to check out while shopping at the Bud Light Seltzer Market […]
Outwater Plastics offers Picture Hanging Systems that easily adjust to hang new graphics. They eliminate wall repairs and repainting and hang without tools required. The Aluminum track load capacity: 110 lbs per length. The Nylon cable load capacity is 33 pounds per length. The stainless cable load capacity is 44 pounds per length. The Click […]
Partner Tech USA, has introduced its self-checkout kiosk Bora Bora with a holographic display, which is a result of the new partnership with Holo Industries, a developer of interactive holographic touch systems. It revolutionizes the customer experience by enabling a 100 percent contactless checkout/ordering process through mid-air interaction with the holographic display. For more information, […]
PPDS has launched a range of full size and full colour ‘zero power’ Philips Tableaux advanced colour ePaper (ACeP) signage displays. Each is capable of delivering 24/7 vivid content, while running entirely unplugged and without using a single kilowatt of electricity. The new Tableaux displays from PPDS are the world’s first 60,000 colour ePaper signage […]
Testrite Visual offers a near frameless aluminum frame that features a recessed graphic seat and includes a steel backer. Units ship completely assembled. Testrite’s Magnetic SignWare Frames™ are designed as wall frames for magnetic graphics or wall frames for magnetic receptive graphics. These mitered aluminum frames for magnetic graphics or aluminum frames for magnetic receptive […]
Ynvisible Interactive has launched Large Format Electronic Shelf Label Displays, which provide a convenient and engaging way for customers to access important information about products. The Large Format Electronic Shelf Label Display boasts several unique selling points, including a cost reduction of up to 80% in comparison to competing reflective display technologies, highly customizable options […]