Celtrade required a half pallet display to feature the launch of its new President’s Choice Private Label cooking sauces. It required a turn-key solution that would not only maximize the retail footprint, but also magnetize interest in these 4 new skus by placing them on a clean, branded white platform. This display has the strength to carry 384 bottles. With 32 trays supporting 12 bottles per tray, the intention was to make this unit functional and easy to access. This display was created by Proprint Services, 5-5621 Finch Avenue East, Toronto, Ontario, Canada, M1B 2T9; www.proprintservices.com. (Web Site) www.proprintservices.com