Educating the consumer on GE’s advanced LED technology of energy efficient LED, halogen, and high definition lighting is the key component of the GE Lighting
displays. The at-retail displays aid consumers in the decision-making process to identify the type of bulb recommended for their needs. Illuminated front graphic areas allow a customer to test each of the different bulb’s hues in a variety of lighting settings. Recently, GE Lighting unveiled its newest display for the company’s Vintage Style bulbs. The display also allows customers to test dimming capabilities of each bulb. These in-aisle displays have been placed in major mass merchants and hardware stores nationwide and were created by Frank Mayer and Associates, Inc., 1975 Wisconsin Ave., Grafton WI 53024; (Web Site) www.frankmayer.com