This Duracell Spinner Display provides both form and functional benefits. The curved top helped to soften the appearance of the display, making it more visually appealing. The curved dome also prevented shoppers and store personnel from placing packages, cartons and trays on top of the Duracell Spinner, maintaining the Spinner’s clean look and appearance. This display was created by New Dimensions Research Corp., 260 Spagnoli Rd., Melville, NY 11747; (Web Site) www.ndrc.com