Nestle asked Marketing Impact Limited to develop a seasonal display to promote their ice cream and frozen novelty products, to be located in front of convenience stores and gas stations. MIL prototyped a spinner that consists of three printed styrene panels secured with pushpins to a concave metal frame, which in-turn slides onto an axle attached to a metal base. The concave panels form a shape that effectively catches the wind, eliminating the need for additional end-flaps and thereby keeping material costs and footprint to a minimum. This display was created by by Marketing Impact Limited, 50 Planchet Road, Concord, Ontario Canada L4K 2C7; www.displaypeople.com.