7Rewards, the mobile customer loyalty app that earns users a free beverage for every six cups purchased, has expanded to enable customers to earn rewards points for hundreds of other 7-Eleven product purchases.
“Our intent is to make every customer interaction valuable,” said Gurmeet Singh, 7-Eleven Chief Digital Officer.
The enhancements to 7Rewards are key aspects of a company-wide initiative to create greater customer engagement by personalizing and customizing the customer experience, both in-store and through digital technologies. 7-Eleven updated the app specifically to make their customer’s experiences in and out of the store even more enjoyable. Approximately 80% of products are available in-app for redemption.
7-Eleven Expands Loyalty Program
