7-Eleven has teamed up with Mondelez International’s SOUR PATCH KIDS, to introduce the newest Slurpee flavor, SOUR PATCH Watermelon.
Laura Gordon, VP Marketing & Brand Innovation, said 7-Eleven listened to its customers to develop this new offering. “New social listening tools give us the ability to interact directly with customers, learn what they want and quickly experiment with products and flavors they love. Our customers were already buying SOUR PATCH KIDS with their Slurpee drinks, and drinking Slurpees through sour straws – so we know Slurpee fans will love it.”