7-Eleven has opened its fifth Evolution Store in the Dallas-Fort Worth area and ninth in the country. This new location boasts customizable beverage options, a premium cigar humidor and the latest digital innovations in addition to Laredo Taco, a popular south Texas restaurant concept known for its authentic flavors of the Texas and Mexico border.
“We’re excited to unveil the next iteration of the 7-Eleven Evolution Store in Dallas, offering an assortment of curated products, services and features customized to the neighborhood and customers we serve,” said Molly Long, 7-Eleven V.P., Store Evolution & Design. “The customer is getting the convenience they expect from 7-Eleven – coupled with a delicious restaurant-quality dining option and unique, innovative beverages. These lab stores give us an opportunity to test, learn and scale successes into our new store standards which allows us to continuously improve the experience for customers.”
While all Evolution Stores include a restaurant concept, no two locations are alike as the retailer continues to tweak the design based on shopper feedback.