The World Of Coca-Cola has been the iconic beverage company’s experiential mainstay since its opening in 1990, offering guests an immersive space to explore and learn about its product and brand legacy. As part of the museum’s continued evolution, Starch Creative Studios, was tasked to deliver an exciting new experience-answering the call with the creation of ‘Scent Discovery’-a fully immersive sensory interactive exhibit allowing users to explore the science of scent and learn how smell effects and informs their favorite soft drink flavors. “We wanted to create an interactive guessing game allowing museum-goers to experience scents in a unique way offering different flavor profiles,” said Starch Project Manager Aaron Kramer who spearheaded the exhibit. Joanna Hobday, Coca-Cola’s Group Director of Retail Operations, said, “Through Scent Discovery, we’re taking fans on an aromatic journey into the profiles they might find in some of their favorite beverages.” (Web Site) www.starchcreative.com