The Las Vegas Convention and Visitors Authority, (LVCVA), Samsung Electronics America and Samsung SDS America, a global leader in digital transformation and innovation solutions, have unveiled a state-of-the-art digital experience in the new West Hall at the Las Vegas Convention Center (LVCC). Featuring a sleek, open air design and an abundance of natural light, the atrium of the 1.4 million square-foot expansion of the Convention Center features an immersive and interactive digital signage system designed to deliver a modern and seamless visitor experience and a cutting edge promotional platform for trade show organizers and exhibitors. The 4.0mm Pixel Pitch LED Samsung video wall spans 10,000 sq. ft., making it the largest digital experience in a convention center in the U.S. Samsung’s The Wall 1.2mm microLED technology will be featured throughout the West Hall on 14 overhead directional signage and three interior pylons. “Las Vegas remains at the forefront of innovation,” said Brian Yost, Chief Operating Officer for the LVCVA. “We are pleased to partner with Samsung to offer our convention customers cutting-edge technology and exclusive access to unrivaled digital content and branding opportunities.”(Web Site) www.samsung.com