The first ever Dyson Demo Store in the U.S. has opened in Dallas at The Shops at Park Lane. Designed by James Dyson, Dyson Demo Stores are engineered to encourage people to pick-up, test and experience Dyson’s technology hands-on. Each space is focused on education and experience, with Dyson Experts available to help demonstrate and explain each piece of Dyson technology in-person.
“Since we first started enabling owners to buy from us directly, we have been focused on understanding how we explain our technology, educating on why it pioneers and responds to a real problem. We think people want to get the right information quickly, and to hear it from the people who know best – those who actually invented, developed and manufactured the technology,” said James Dyson, Founder and Chief Engineer.
The new Dyson Demo Store Owner Center in The Shops at Park Lane will also provide greater access and convenience to existing owners so they can experience Dyson customer service like never before.