Prestone wanted to display its new Prestone Max product by bringing the retail store to the trade show floor at the premier automotive product expo, AAPEX 2022. Prestone partnered with Hamilton Exhibits, Indianapolis, IN, to create an engaging retail environment positioning itself as an industry leader and educator. Hamilton wanted to transform an attendees’ event experience and set out to mimic an auto part store within the exhibit. The design featured an experience center creating a mock storefront with space for demonstrations, monitors for presentations, and product displays. The exhibit included two central meeting centers for both international and domestic teams. Prestone’s exhibit was created using a modular system certifying its ability to be reconfigured for smaller shows as needed. The experience center ensured that every attendee left Prestone’s exhibit feeling like they learned something new. (Web Site) www.hamilton-ex.com