OURA, the company behind the smart ring that delivers personalized health data, insights, and daily guidance, has announced its first US-based, large-scale retail partnership with Best Buy. Oura Ring in both Heritage and Horizon styles is now available at more than 850 Best Buy stores nationwide.
“Brick-and-mortar retail is a natural next step for OURA and marks a pivotal moment for the business as we continue to expand into the mainstream,” said Tom Hale, OURA CEO. “Introducing more people to the benefits of OURA’s technology and providing an impactful in-store and online experience with the help of Best Buy is an exciting step forward for us as a company.”
The in-store experience offers: In-store sizing: for the first time in a large-scale format, shoppers can size themselves in person. Quick pickup: 250+ Best Buy stores will have Oura Ring inventory for in-person purchase. Education: OURA’s in-store presence will bring the brand to life through visual displays: 50 select locations will feature an 11’x11′ OURA experience that includes dynamic videos and educational information.
OURA Ring Announces Retail Expansion At Best Buy
