Siffron has introduced The Bevvy-Rail™ 2-Liter Bottle Merchandising System, which provides a simple, gravity-feed way to organize product, restock, and improve product presentation and accessibility. The Bevvy-Rail installs into standard retail gondolas. Each bottle hangs from the unique, U-Turn frame that keeps each bottle in its place and faced to the front of the display. The U-Turn design aids in first-in, first-out product rotation to reduce product shrink due to expiration. After a product is removed from the display, the next one feeds to the front of the unit. For more information, visit. (Web Site) www.siffron.com