The Coca-Cola Co. and Pernod Ricard have announced a global relationship to debut Absolut Vodka & Sprite as a ready-to-drink pre-mixed cocktail in 2024. Absolut & Sprite will be made with Absolut, the international premium vodka, and Sprite, the world’s most popular lemon-lime sparkling soft drink. The pre-mixed cocktail will be available in versions with Sprite and Sprite Zero Sugar.
“We keep consumers at the center of everything we do as we continue to develop our portfolio as a total beverage company,” said James Quincey, Chairman & CEO, Coca-Cola Co. “We are expanding in the alcohol ready-to-drink space, including products that use select brands from our core portfolio. ”
“This very promising and pioneering project brings together two leading companies who are committed to offering their consumers new experiences around premium products,” said Alexandre Ricard, CEO of Pernod Ricard.
Coca-Cola & Pernod Ricard Debut Absolut & Sprite Ready-To-Drink Cocktail
