Smirnoff ICE Ushers In New Era Of Smirnoff ICE-ssentials

As the summer sipping season draws near, Smirnoff ICE is sharing a simple message with the world: “Smirnoff ICE Surpr-ICES are coming.”
From the everyday to the most epic, Smirnoff ICE promises to keep fans (21+) on their toes, popping up at the hottest festivals and events. While Smirnoff ICE will be delighting you all summer, they also encourage everyone to join in the movement, Surpr-ICE one another, and remember to Just Add Smirnoff ICE.
To usher in its new era, the iconic brand “iced out” several famous U.S. landmarks – Venice Beach Skate Park and Chicago’s Riverwalk.
“One thing we can all agree on is life is better when there’s a fun surprise added to the day so when we noticed life just isn’t full of them anymore, we wanted to do something about it, “ said Lisa Lee, Smirnoff ICE Brand Director. “So this summer, we’re bringing Smirnoff ICE Surpr-ICES back in unexpected ways across culture to offer lighthearted fun to our fans regardless of whether they’re attending a festival or hanging out at home with friends.”