Vistar Media, (www.vistarmedia.com), the leading global provider of technology solutions for out-of-home (OOH) media, announced that Starlite Media, (www.starlitemedia.com), a premium digital out-of-home (DOOH) and retail media network, has selected Vistar’s software to power their network end-to-end. The expanded partnership unleashes the full potential of Starlite’s inventory, which will now be seamlessly managed and operated using Vistar’s suite of enterprise software, including Vistar’s ad server, content management system (CMS), and supply-side platform (SSP).
Starlite’s network of more than 500 premium DOOH screens is located at high-traffic shopping centers in top DMAs across the U.S. Now, Starlite will continue providing advertisers access to audiences at the point of purchase, while harnessing the benefits of Vistar’s technology.
Starlite Media Selects Vistar Media To Power National DOOH Retail Media Network
