KrowdSense, a new, cutting-edge tool (developed in partnership between Dallas-based Glass-Media, (www.glass-media.com), and Toronto-based Kaidu) provides valuable audience insights to help retail stakeholders make informed decisions. KrowdSense is a wireless occupancy scanner developed to measure storefront customer flow, peel rate, and dwell times. This data offers retailers the ability to analyze traffic and overall engagement necessary to maximize their windows.
A battery-powered device, KrowdSense is a cost-effective and privacy-compliant alternative to traditional camera systems. By harnessing its data, retailers and participating vendor partners can more effectively validate investments in promotional campaigns.