Utz, a leading U.S. salty snack food brand, has teamed up with Mike’s Hot Honey, America’s original brand of hot honey, to create new Utz Mike’s Hot Honey EXTRA HOT potato chips.
The fiery flavor builds off the original Utz Mike’s Hot Honey chips but with three times the heat. The mouth-watering, “swicy” (sweet and spicy) potato chips are gluten-free and kosher-certified. They come in an on-the-go, 2.625-ounce size and a take-home, 7.75-ounce size.
“We know hot and spicy is currently the No. 1 flavor in salty snacks. That’s why, following the success of our original Mike’s Hot Honey potato chips, we wanted to offer fans an even hotter snacking option,” said Utz Brands, Marketing Director Amber McGrogan. “Mike’s Hot Honey has been a great partner over the last year, and we look forward to continuing to work together to bring the sweet heat to snacking fans nationwide.”
“At Mike’s Hot Honey, we think everything is better if it has the perfect kick of sweet and heat, and that’s never been more true than with the incredibly popular Utz Mike’s Hot Honey potato chips,” said Mike’s Hot Honey Founder Mike Kurtz.
Utz Promotes New Mike’s Hot Honey Extra Hot Potato Chips
