Vericast, (www.vericast.com), has announced “nCountR”, the name of the company’s in-store retail media platform. Vericast’s nCountR is a digital platform disruptor that helps brands and retailers deliver the benefits of a traditional retail media network, but operating in the physical world where most retail transactions occur. The advertising platform is designed to seamlessly integrate in-store digital programmatic advertising with digital screens, merchandising, data analytics, and measurement technology to create immersive customer experiences on location.
nCountR provides marketers with never-before- opportunities to reach consumers in previously unreachable locations. It also allows brands and retailers to better utilize retail space near critical points in the physical store. The platform helps capture and influence consumers in the final stages of the purchase journey.
Hans Fischmann, V.P. & G.M. nCountR, said, “nCountR will empower brands and retailers to engage shoppers at decision time with contextual experiences through fully integrated display technology, measurement, and attribution.
Vericast Announces ‘nCountR,’
