Mazda North American Operations (MNAO) has opened its 300th Retail Evolution (RE) dealership with Luther Mazda in Kansas City, Mo. Mazda’s Retail Evolution program, in the market since 2014, is focused on uplifting customer experience through upscale, open-concept floor plans that offer a higher level of business transparency and customer satisfaction.
“The opening of the 300th Retail Evolution dealership is a testament to our dedication to providing customers an uplifted experience at every touchpoint with Mazda,” said Tim Manning, Sr. VP Retail Operations at Mazda. Across our Retail Evolution locations, dealer owner loyalty is up 4.3 percentage points, and service retention is up 5.2 percentage points.”
Currently, 70 percent of Mazda dealers have either made the transition to Retail Evolution or committed to do so, and they account for 87 percent of total retail sales.
In the 10 years since the Retail Evolution program began, more than 380 Mazda dealers have committed to upgrading their dealerships.
Mazda Announces 300th Open-Concept Dealership
