Cuervo, the world’s #1 tequila brand, has unveiled Devil’s Reserve, a tequila infused with a devilishly delicious, sweet heat.
Legal drinking age Gen Z and younger millennials are consuming more tequila than any other generation but are flocking toward flavor-forward spirits with a lower ABV. They crave adventure in their drinks, seeking out spicy and sweet to bring their tequila drinking experience to the next level.
“Devil’s Reserve unleashes an entirely new taste upon the world of tequila, bringing the Devil’s mischievous spirit to life for those craving unforgettable nights of adventure with the perfect drink in hand,” said Lander Otegui, Sr. Vice President, Marketing for Proximo Spirits. “Cuervo has an epic legacy in creating centuries of good times across 10 generations, and no one knows how to raise a little hell as much as we do. The Devil is in the details.”
The bottle design boasts a vibrant label inspired by Mexican folk art.
Cuervo Launches Devil’s Reserve Tequila
