Instacart and Schnuck Markets, announced that Instacart’s Carrot Tags’ pick to light functionality is rolling out chainwide, allowing Instacart shoppers to activate items from their picking list within the Instacart Shopper App for easier and more accurate order fulfillment. Carrot Tags are Instacart’s software solution that seamlessly integrates into a retailer’s electronic shelf labels (ESL) hardware to enable incremental functionality, including pick to light capabilities.
Through Instacart Carrot Tags’ pick to light functionality, Schnucks and Instacart are increasing order fulfillment accuracy and customer satisfaction. Schnucks first began using Instacart’s Carrot Tags’ pick to light functionality in 2023, and quickly saw success across its pilot stores.