Bodvár Rosé Pioneers The ‘NoLo’ Market

The alcohol industry is undergoing a significant transformation as the no-alcohol/low-alcohol trend, referred to as “NoLo,” reshapes consumer preference. Bodvár Rosé, a pioneer in the rosé wine industry, is leading the charge with its premium NoLo offerings. With the successful launch of Bodvár No. 0, a non-alcoholic rosé, the brand continues to meet the evolving needs of modern consumers.
“The future of the alcohol industry lies in strong brands within the NoLo segment that cater to the preferences of younger generations,” said Bodvar Hafström, Founder of Bodvár Rosé. “The introduction of Bodvár No. 0 is a testament to our commitment to leading this industry transformation, offering a premium non-alcoholic option .”
Rolf Cassergren, former V.P., at Absolut Vodka and Senior Advisor to Bodvár Rosé, said, “The shifting preferences of younger consumers pose a significant challenge. Bodvár Rosé is well-positioned to meet this challenge with a strong brand and unwavering commitment to quality.”