Dos Equis wants college football teams -and their fans- to “Go for Dos” more often this year, and it is planning to give away up to ONE MILLION free beers to make it happen. To encourage and celebrate “Going For Dos,” Dos Equis is paying it forward by offering football fans tens of thousands of free beers every week based on how often Football Bowl Subdivision teams collectively attempt two-point conversions, and hundreds of thousands more if they exceed last season’s total.
“Dos Equis is celebrating the relatively rare-but always exhilarating-two-point conversion, and the daring risk taking it represents. We want to inspire fans to celebrate and embrace moments of boldness,” said Jonnie Cahill, CMO, Heineken USA, which imports Dos Equis.
Dos Equis Conducts College Football ‘Go for Dos’ Promotion
