WOWorks Unveils Barberitos Concept In Tampa, FL

WOWorks, the company behind cutting-edge fast-casual dining brands, has debuted the reimagined Barberitos Southwestern Grille and Cantina in Temple Terrace, FL. This launch heralds a new chapter for Barberitos as it sets its sights on captivating a health-conscious “Zillennial” demographic with innovative food choices.
The revamped Barberitos boasts a plethora of enhancements aimed at elevating the guest experience. The contemporary and inviting interior, coupled with a streamlined menu, underscores the brand’s dedication to offering farm-fresh, nutritious dishes crafted in-house. Guests can indulge in a variety of customizable options, from burritos and bowls to quesadillas.
“We are thrilled to showcase this brand’s fresh new image that perfectly aligns with our brand philosophy,” said Kelly Roddy, CEO, WOWorks. “This innovative prototype reflects our commitment to evolving alongside our customers’ preferences. With an emphasis on healthy, flavorful choices, Barberitos is poised to lead the fast-casual burrito category.”