El Pollo Loco, the nation’s premier fire-grilled chicken restaurant chain, unveiled their new Iconic restaurant prototype showcasing an enduring, yet modern and efficient design. As the brand approaches its 50th anniversary next year, they look to create a modern legacy of curated experiences, inspired by place and punctuated by new menu innovation.
While the new restaurant prototype includes existing brand elements – such as the fire stack gradient, logo, and font – that fans have come to know and love, these elements now reflect an updated color palette, footprint, and use of Creativematerials. Specifics include interior and furniture upgrades to create a bright and airy space; LED lighting; and energy-efficient hoods and HVAC.
El Pollo Loco recently opened its 500th location.
El Pollo Loco Unveils Iconic New Restaurant Design
