Avocados From Mexico is once again taking its national shopper campaign to the end zone for the Big Game. This year, the brand is teaming up with iconic tight end, broadcaster and 4x Big Game champion, Rob Gronkowski, to help shoppers get ready for their Big Game parties.
As part of the brand’s national shopper marketing campaign, in-store displays will feature Gronkowski getting ready for game day with his favorite “Gronkamole” recipe featuring buffalo sauce. Life-sized standees, branded packaging and promotional displays with the guac-loving, Buffalo, NY, native will show consumers that no matter their guac style, it’s Always a Good ’Bowl with Gronk.”
“Nothing is better at a Big Game party than a snack that’s fresh, flavorful and good for you,” said Stephanie Bazan, Sr. V.P. Commercial Strategy for Avocados From Mexico.