Verizon & Barbie Turn DreamHouse Into The StreamHouse This holiday season, Verizon and Barbie, announced a collaboration showcasing
This holiday season, Verizon and Barbie, announced a collaboration showcasing Barbie as the star of Verizon’s holiday campaign. Fans saw the iconic Barbie DreamHouse turn into a Barbie StreamHouse powered by Verizon. The Barbie StreamHouse captured all the ways Verizon Home Internet powers every corner of Barbie’s home and every room – including gaming, connected home devices, and with exclusive savings through Verizon’s myPlan. A life-sized replica of the Barbie DreamHouse transformed into the Barbie StreamHouse popped up in New York City.
“The holiday season is a special time for Verizon and our customers, and we wanted to do something big, entertaining, and first-of-its-kind. With Barbie, we found the perfect partner to turn “dreamy” into “streamy” through a campaign sure to delight families and fans everywhere,” said Leslie Berland, CMO, Verizon. “The Barbie StreamHouse brings to life the magic of Barbie, powered by Verizon Home Internet.”