Simply Pop Enters Prebiotic Soda Category

Simply is juicing up the prebiotic soda category with a fruit-forward line of beverages made with 6 grams of prebiotic fiber to support gut health and Vitamin C and Zinc to support immune function. Simply Pop includes no added sugar and 25-30% real fruit juice from concentrate (a first for the fast-growing segment). Five boldly delicious flavors familiar to Simply fans — Strawberry, Pineapple Mango, Fruit Punch, Lime and Citrus Punch — will be offered exclusively in 12-oz., shelf-stable slim cans.
Becca Kerr, CEO of Nutrition, The Coca‑Cola Co., said, “We found that consumers, especially wellness-focused Gen Z-ers and Millennials, were really interested in juice and prebiotic sodas.”