The SOUR PATCH KIDS brand is lighting up the candy aisle with its latest innovation: SOUR PATCH KIDS Strawberry-Watermelon Glow Ups, the first-ever gummy candy that glows under blacklight.
Coated with edible confetti that glows, these soft and chewy candies bring an experiential twist to SOUR PATCH KIDS’ signature sour-then-sweet sensation, making them a must-try for fans of bold, adventurous candy experiences.
For those without a blacklight on hand, the SOUR PATCH KIDS brand is introducing an exclusive Snapchat filter, allowing fans to experience the glow using augmented reality.
SOUR PATCH KIDS Introduces Glow Ups
