Rolls Royce sought to create an engaging exhibit for AFA’s Air, Space & Cyber Conference. It needed a space that met three key goals: offer comfortable, air-conditioned meeting rooms for customer discussions, display their engine model prominently, and showcase their latest innovations. The exhibit, created by Hamilton, an Indianapolis-headquartered exhibit firm, implemented a strategic design that blended functionality with sophistication. The exhibit leveraged height and large branded signs to draw attention while adding dimension to the structure. The wood accents and greenery brought warmth and vibrancy to the space. An interactive touchscreen allowed attendees to explore Rolls Royce’s extensive portfolio of products. (Web Site) www.hamilton-ex.com