Keystone Light is continuing its popular fishing promotion with chances for consumers to win an array of fishing merch and gear, along with, for the first time, exclusive fishing experiences.
Keystone Light’s Marketing Manager, Allison Miller, says the program is another way for the brand to connect with its core rural and new legal drinking-age consumers. “Fishing is a passion point for our fans, and this year we want Keystone Light to be their smooth companion on the water,” she said.
For the second year in a row, Keystone Light has new fishing thematic packaging in stores to promote the program. “The fishing theme is brought through much more overtly this year,” said Miller.
The fishing-themed packs also feature prominent QR codes, making it easy for consumers to enter to win multiple fishing-related prizes.
Keystone Light Runs ‘Gone Fishing’ Promo.
