This display brings together cold singles, single-serve brand extension offerings and warm “take home” multi-packs. The brand message is simple – Drink Dew, Get Points. The “Dew General Store” refueling station for all occasions promotes the fun of not only the Dew product experience, but also the opportunity to earn points that can be used for a variety of brand apparel, gift cards and prizes. Boasting Dew’s trademark green from top to bottom and standing at 84 inches tall, this display calls to shoppers as they enter the store. Created by Universal Displays and Fixtures, 726 East Highway 121, Lewisville TX 75057; (Web Site) www.udfc.com