Sojos wanted to elevate their brand profile at the 2017 Global Pet Expo. Nimlok distributer Nimlok Minnesota picked up on a new trend, sculptural brand structures, that helped Sojos achieve that goal. Featuring creative spoon structures and a minimalist hanging structure, this 20′ x 20′ island exhibit drew a crowd of curious attendees. Well-organized shelving effectively displayed their product line. An open-concept floorplan encouraged free-flowing traffic while clean graphics made Sojos’ logo the focal point. Nimlok Minnesota designed a booth that enabled staff to engage and educate attendees on the trade show floor by featuring trendy sculptural structures. For more information, contact Nimlok Minnesota, 2140 Energy Park Dr, St Paul, MN 55108; (Web Site) www.nimlokmn.com