Callaway Golf Partners With Americhip On Tech-Enhanced Product Selector
Americhip partnered with Callaway to design and manufacture this innovative “Golf Ball Recommender” that went into sporting goods stores all over the country. Americhip’s electronic engineers created a custom lighting mechanism to drive this innovative display. Golf enthusiasts enter key data regarding their launch preferences and performance outcomes. The Product Selector then calculates the right golf ball for their game and illuminates that particular brand image on the product selector.
Americhip also designed the sleek 18″ custom metal housing to hold the electronics panel. The housing mounts to the top of the instore shelf or rests directly on top of the product stack to make the units easy to operate for consumers. The units produced by Americhip are thin profile and powered by AA batteries mounted inside the housings; (Web Site) www.americhip.com
Mango Further Expands U.S. Retail Presence With Grand Openings in Washington DC and Boston
Mango, one of Europe’s leading fashion brands, is strengthening its presence in the United States and continuing to execute on its expansion plan in the country. After opening stores in New York, Florida, Texas, Georgia, California and Pennsylvania, the company has further strengthened its presence on the East Coast with store launches in two key markets: Washington, D.C. and Boston. Recent expansions follow the U.S. launch of Mango’s omnichannel loyalty program Mango likes you, which aims to create closer ties with its customers through experiences related to the brand’s values: sustainability, culture and community.
Mango plans to open four stores across the Capitol Region, beginning with its store in the Westfield Montgomery, which opened on April 14. Later this year, the company will open its doors at 950 F Street, in historic downtown Washington, D.C, Tysons Corner Center, the largest mall in the area, and Pentagon City. The company will also open three new stores across the greater Boston area, beginning with its store, which opened on April 22, in the Natick Mall, the largest mall in Massachusetts. Mango will open two additional stores in 2024.
The newly opened stores both offer the Woman line exclusively and feature the Mediterranean-inspired store concept, New Med, which showcases the brand’s spirit and freshness. Sustainability and architectural integration are key in this new design, which conceives the Mango store as a Mediterranean home with different rooms with a predominance of warm tones and neutral colors, combined with traditional, handcrafted, sustainable, and natural materials, such as ceramic, tuff, wood, marble, esparto grass and leather.
“We are thrilled to be expanding in the U.S. with our new stores in Washington, D.C. and Boston, two key markets on the East Coast,” said Mango’s Director of Expansion and Franchises, Daniel López. “This is a very exciting time to be at Mango and we will continue executing on our plan to bring the brand experience physically to more U.S. consumers. These openings are the first of several and we look forward to sharing more on our progress as the year goes on.” (Web Site) www.mangofashiongroup.com
Neiman Marcus Celebrates Summer With Exclusive ‘Balmain Beach Club’ Collection And Immersive ‘Retail-tainment’ Experience
Neiman Marcus, in partnership with Balmain, has introduced Balmain Beach Club, an exclusive collection and immersive customer activation in Dallas. Debuting in 10 stores, online and through remote selling channels, the 14-piece collection of ready-to-wear and handbags is inspired by the French Riviera.
“Through the distinctive creative lens of Olivier Rousteing, Balmain continues to be the pinnacle of French style with a modern perspective” said Lana Todorovich, Chief Merchandising Officer, Neiman Marcus. “At our core, we are a relationship business and Balmain Beach Club represents the latest chapter in our longstanding history with the Maison that, time after time, has engaged and delighted our customers.”
Evoking the spirit and colors of the South of France, the collection features a summery palette of soft yellows, blues and whites with the house’s signature gold details. For this exclusive offering, Balmain surveyed its archives to reintroduce a baroque print by the Maison’s founder, Pierre Balmain. The elegant motif is translated onto diaphanous dresses, a bold canvas and leather handbag, among other pieces. The partnership supports Neiman Marcus Group’s growth strategy to Revolutionize Luxury Experiences by offering an expertly curated product assortment for customers. Balmain Beach Club follows the successful exclusive launches of the Barbie x Balmain and Summer Set collections over the past two years.
“My team and I wanted to keep this special limited-edition collection chic, light and easy for upcoming summer days and evenings,” explains Olivier Rousteing, Balmain Creative Director. “But, of course, we wanted to ensure that the connection to the house’s incredible design history remained evident for those in the know. So, we started out by riffing on some singular archival references-including Monsieur Balmain’s beloved Baroque flourishes and the signature Labyrinth motif. Then we mixed in some of the strongest themes that we’ve sent down our most recent runways, such as an array of eye-catching bright pastels and some unexpected twists on camouflage patterns. And we’ve ended up with an offering that definitely channels the distinctive modern spirit of today’s Balmain.”
The collection is complemented by a full-scale installation in the retailer’s Dallas NorthPark store. From now through May 5 customers will be transported to a sumptuous beachfront clubhouse complete with black and white striped umbrellas, lounge chairs, an ivy-covered pergola, and visual details using the Balmain archive print. To celebrate the collection, the retailer hosted a private dinner for top customers in Dallas. Guests were treated to an unforgettable evening with references to the glamour of the Côte d’Azur. The activation is the latest iteration of Neiman Marcus’ ‘Retail-tainment’ strategy.
Neiman Marcus has the largest assortment of the French fashion house’s collections worldwide. The partnership dates back more than half a century when, in 1955, Pierre Balmain won the prestigious Neiman Marcus Award for Distinguished Service in the Field of Fashion. In support of Neiman’s strategy to deliver a personalized luxury experience however its customer chooses to shop, the collection comes to life across all three facets of its integrated retail model: in-store, online and through remote selling. (Web Site) www.neimanmarcusgroup.com
SAMBAZON® Açaí Bowls Opens New Hartsfield-Jackson Atlanta International Airport Location
SAMBAZON®, the pioneer and recognized global leader in organic and Fair Trade certified Açaí, has made its Açaí bowls and smoothies available at Hartsfield-Jackson Atlanta International Airport (ATL). SAMBAZON Açaí Bowls ATL is the brand’s third airport location to open recently, following the company’s Orange County John Wayne location, and foray into the aviation world, with its Charlotte Douglas International Airport space, both opening last year.
As the world’s first Certified Fair Trade and Organic Açaí company, responsible for 50% of Açaí exported from Brazil, SAMBAZON has led the way with its vertically integrated supply chain. Operating two advanced, eco-friendly processing facilities in Brazil, SAMBAZON upholds the highest standards, ensuring Açaí quality and traceability “from the palm of the tree to the palm of your hand.”
“Hartsfield-Jackson Atlanta International Airport is the most frequented airport in the world, and having a presence there speaks to the love people have for both Açaí bowls and SAMBAZON,” said Co-Founder and CEO, Ryan Black. “We are proud to partner with Verge Tersylbran JV in this location, and this marks just the beginning of our Açai Bowl shop expansion, with multiple international airport openings on the horizon for 2024.”
Operated by the ACDBE-certified Principals at Verge Tersylbran JV, SAMBAZON at ATL offers a menu tailored to health-conscious travelers, featuring fresh fruit and superfood toppings. Signature items include SAMBAZON’s Berry Açaí Bowl, Protein Açaí Bowl, Chocolate PB Açaí Bowl, and Coconut Mango Açaí Bowl. Additionally, the Bowl Shop offers Açaí and other fruit-focused smoothies, warm oatmeal bowls, and grab-and-go beverages like SAMBAZON’s Amazon Energy™ drinks. (Web Site) www.sambazon.com
Sunburn Cannabis Opens First Miami Store Location In South Beach
Sunburn Cannabis, a Florida-based and licensed vertically integrated cannabis operator, has opened its first store in Miami-Dade County and 12th location in Florida, located at 1428 Alton Road in Miami Beach. Sunburn Cannabis is inspired by Florida’s rich history and the true story of CEO and Founder, Brady Cobb, and his late father, Clyde Walton “Bill” Cobb, who was a cannabis smuggler in Key West in the 1970s and 1980s. Sunburn incorporates traditions passed down from its founders, employing a team that is passionate about the plant and the culture and community surrounding it. The brand is named after “Operation Sunburn,” the federal investigation that brought down Brady’s father in 1984.
Sunburn is a vertically integrated premium cannabis brand and retail experience by Floridians for Floridians. Sunburn brings an unyielding commitment to innovation, growing and selling only the highest quality hand-trimmed cannabis flower and pre-rolls, edible gummies, rosin vapes, rosin nectar, concentrates such as Piattella Hash, and their new line of top-shelf flower Bill’s Reserve. Sunburn curates every strain to bring out the truest expression of the plant and utilizes advanced extraction techniques to preserve the full spectrum of cannabinoids and terpenes.
In addition to South Beach, Sunburn has eleven retail locations in Jacksonville Beach, Jacksonville Five Points, Jacksonville Mandarin, Fort Lauderdale, Key West, Orlando, Pensacola, Sarasota, St. Petersburg, Tallahassee, and West Palm Beach. The Company operates cultivation gardens, post-harvest processing, and lab facilities in Eustis and Winter Garden, respectively. Sunburn has plans to open new locations later this year in Tampa, Indialantic, Panama City Beach, Stuart, Destin, Palm Coast, and Southwest Florida. (Web Site) www.sunburncannabis.com
Tide And Walmart Team Up To Expand Adoption Of Washing In Cold With Consumers
Tide®, America’s #1 trusted laundry detergent, and Walmart, America’s largest retailer, announced a joint effort to help Americans make a smart, more sustainable choice in the laundry room – washing in cold – as consumers continue to express desire for more eco-friendly options while lamenting challenges such as cost, effectiveness and convenience. The multi-month campaign, which launched in conjunction with Earth Day, will include in-store product sampling and demos, digital advertising, in-store signage, social media promotion and more to help establish cold water as the next broadly adopted eco-habit, while underscoring the personal benefits of washing in cold.
The campaign, “Turn to Cold for the Love of…”, kicks off as Tide PODS, Tide Power PODS and Tide liquid laundry detergent receive a formula upgrade delivering a powerful clean in cold, enabling consumers to enjoy the myriad benefits of cold water alongside the Tide clean they expect: Clothing longevity and clean performance: Tide in cold works on 100% of common stains and helps keep clothes looking like new. Money savings: Washing laundry in cold water can help save up to $150 a year on energy bills. Environmental impact: Washing in cold (vs hot) water saves up to 90% energy on average. That’s enough electricity saved in just one load to power the average American household for over an hour.
Consider the fact that Americans do over 30 billion loads of laundry every year, and the small act of turning the dial to cold adds up to big impact. The net benefit of cold wash is so significant that Tide has set a goal to turn 75% of loads of laundry in North America to cold water washing by 2030. If successful, the move would avoid 27 million metric tons of CO2 emissions5, or the equivalent energy savings to powering down all of New York City or San Francisco for over a year6.
“Consumers don’t have to choose between energy-intensive hot and warm water and a deep clean. With a product that delights in cold and the right partners to help spread the message, we can meaningfully move the needle,” said Todd Cline, Senior Director of Sustainability, North America Fabric Care at Procter & Gamble. “Ninety percent of Americans live within 10 miles of a Walmart store. As Tide’s latest formula upgrade hits shelves to deliver a powerful clean even in cold water, collaborating with Walmart to amplify the benefits of cold wash with Tide is an extremely impactful way to drive cold water trial and adoption.”
“At Walmart, our purpose has always been to help people save money and live better. More and more, consumers are looking for easier ways to make the more sustainable choice, without compromising quality,” said Marco Reyes, Senior Director for Sustainability, Walmart. “Washing in cold with Tide helps deliver on multiple consumer needs while enabling the development of a new habit that can sustain for the long term, potentially generationally – well aligned with our commitment to making the everyday choice the more sustainable choice for people.” (Web Site) www.pg.com
Walmart Canada Explores The Future Of Retail With Grand Re-opening Of Its Flagship Location At Square One In Mississauga
It was one of the first stores to welcome customers on day one of Walmart’s expansion into Canada in 1994 and today, 30 years later, the Square One Walmart Supercentre in Mississauga is celebrating its grand re-opening as the retailer’s flagship location. The Square One Walmart Supercentre in Mississauga, Ontario is Walmart Canada’s largest store by square foot at approximately 223,000 square feet and reflects one of the largest capital investments made by the retailer in a single store.
Located in the Square One Shopping Centre, Ontario’s largest shopping mall in the heart of Mississauga, the store is uniquely positioned to be Walmart Canada’s flagship store. It serves Mississauga’s rapidly changing demographics that include both traditional suburban communities and a more urban, condo-dwelling customer without a vehicle. The Square One Walmart Supercentre has transformed with the customer experience in mind, introducing new ways to shop. Updated lighting, new signage and digital wayfinding will join immersive retail experiences to enhance in-store shopping and help customers embrace Walmart’s “endless aisle”. Plus, the store will feature an in-store pickup kiosk to allow customers without a vehicle to enjoy Walmart’s pickup service, catering to the local demographics.
The Walmart Health hub will centralize the store’s pharmacy, vision centre and medical clinic into one area, providing a one-stop shop for health and wellness needs, supported by the company’s digital pharmacy app. This includes a new health guide area that spotlights and educates customers around seasonally-relevant health solutions and an interactive concierge service. This interactive concierge service will help customers discover and schedule pharmacy and optical appointments and find health and wellness products in store, including a vitamin recommendation tool. Behind the counter, the pharmacy area has also been reimagined to support pharmacists in delivering more efficient care to customers. A new boutique-style apparel area makes it easier for customers to shop Walmart’s apparel assortment and highlights trends and must-haves at every day low prices. The new space includes family mannequins in the latest fashions, updated lighting and digital screens to inspire customers as they shop for the season’s must-haves. To better serve local customers’ needs, the refreshed store features a larger fresh produce area and an increased grocery assortment, including an expanded assortment of global foods and a new hot table featuring convenient meals to go. A new hands-on, frictionless experience awaits customers in the electronics department, where customers can shop from an extended assortment customized to the needs of the local demographic. Dedicated spaces for brands like Apple, Samsung, Windows, Google, Xbox, PlayStation, Nintendo and more spotlight the extensive assortment available in a new way. When customers are ready to check out, they can either scan a QR code on-shelf or leverage custom screens to place their order. In minutes, the order will be fulfilled through an automated picking system. Larger items like TVs will be available for pickup in designated spaces at the upper and lower levels. Customers shopping for larger-scale items like patio furniture, BBQs and more will be able to visit the products on the sales floor for a first-hand look. Once they’ve chosen their items, they can scan a QR code to complete their purchase, which will be available for pickup once they’ve completed their shopping.
When customers shop in the crackers category at the Square One Supercentre, they’ll encounter a brand-new innovation called the SmartShelf Platform. This beta test of the patent-pending, Walmart-created hardware and software is part of the retailer’s ongoing efforts to deliver the future of retail. The 28-foot fixture features an LCD screen at each shelf, connecting the world of physical and digital shopping by allowing customers to see ratings and reviews for products and experience greater visibility for promotions and discounts. Plus, it allows automation and streamlining for associate tasks like price changes, modular changes and stocking. (Web Site) www.walmartcanada.ca
ASICS NIMBUS MIRAI Running Shoe Launches To Support The Circular Journey
ASICS announces the NIMBUS MIRAI™, a performance running shoe designed to be remade at the end of its life, all without compromising the quality or performance you would expect from a GEL-NIMBUS™ product. Designed with recycling in mind, the NIMBUS MIRAI™ running shoe is launching with a new returns program, encouraging runners to give back the shoes at the end of their use to support the circular journey. The NIMBUS MIRAI™ represents another important step in ASICS’ mission to achieve net-zero carbon emissions as a business by 2050, hot on the heels of its iconic GEL-LYTE™ III CM 1.95 shoe.
The new NIMBUS MIRAI™ is one of the most advanced shoes ASICS has ever made. Designed with uniform polyester material, the entire upper has no overlays, meaning the shoe can be easily sorted to be placed under recycling process when the time comes. A special type of original ASICS-created glue also promotes easier recycling process, providing a durable bond that can be put through its paces but easily pulled apart for its next lifecycle. In fact, the whole shoe has been designed for the upper to be easily detachable from the sole when the time comes, so it can be remade to run again. At this point, the entirety of the upper will go through recycling process.
Creating a circular journey for the NIMBUS MIRAI™ running shoe is ASICS’ rallying cry to runners as we tackle a significant issue in the shoe manufacturing industry. For a long time, shoes have been designed with single use in mind. However, the sheer quantity of the roughly 23.9bn shoes produced globally each year that goes into landfill or incinerated at the end of their life is simply not sustainable if we’re to create a Sound Earth. ASICS’ approach to shoe design ties in with its philosophy of helping everyone achieve a Sound Mind in a Sound Body – factors that are only possible if we have a Sound Earth to move on, for this generation and the next. NIMBUS MIRAI™ is a celebration of ASICS’ unique design philosophy – based on a dedication to creating superior products and technologies validated by the ASICS Institute of Sport Science. In an ASICS first, runners can return the NIMBUS MIRAI™ at ASICS stores or through shipping in a number of markets around the world to give their shoes new life and purchase their next pair. The participating markets include the U.S., UK, Netherlands, France, Japan, Australia, and New Zealand.
Royal Caribbean Begins Construction On Royal Beach Club Paradise Island
Royal Caribbean International and The Bahamas marked the start of a new adventure as the cruise line broke ground on Royal Beach Club Paradise Island, the 17-acre beach day experience on Paradise Island in Nassau, The Bahamas.
Opening in 2025, Royal Caribbean’s Royal Beach Club Paradise Island will be a 17-acre slice of paradise in Nassau, The Bahamas. At the heart of the ultimate beach day experience will be the culture and people of The Bahamas, and it will feature three stunning pools, two beaches, swim-up bars, private cabanas, spots for bites and drinks, and more.
The first of the Royal Beach Club Collection will take shape in the coming months ahead of its opening in 2025, and at the heart of the experience will be the island nation of The Bahamas. From the location – one of the island’s most idyllic beaches – to the Bahamian food, culture and staff, to a unique public-private partnership in which Bahamians will own up to 49% equity, the all-new beach club combines the beauty and spirit of The Bahamas with signature Royal Caribbean touches across the experience, service and design.
Vacationers will be welcomed to their ultimate beach day at Royal Beach Club Paradise Island, starting with the vibrant and charming local architecture crafted by a local Bahamian architectural firm and the exceptional views of The Bahamas’ renowned turquoise waters and white sand beaches. With more details to be revealed in the coming months, what’s in store ranges from three stunning pools with swim-up bars to private cabanas, four island-style spots for quick bites and local fare, and experiences that feature local artisans and live music.
The construction plans, created in close collaboration with the Bahamian government, also include the cruise line’s restoration of the native habitat that will help protect wildlife during the build and for many years to come. Guiding the overall development of the beach club experience are Royal Caribbean Group’s sustainability vision and proven practices as well as The Bahamas’ stringent environmental protection and planning process. Once complete, Royal Beach Club Paradise Island is expected to host an average of 2,000 guests. Vacationers will access the beach club via a ferry ride from the Nassau Cruise Port and return through historic downtown Nassau near the world-famous Straw Market.
Starbucks Debuts New, More Sustainable Starbucks Cold Cups Made With Up To 20 Percent Less Plastic
Starbucks is debuting a lineup of more sustainable cold cups in stores across the U.S. and Canada. They’re not only made with less plastic than previous cold cups, they are also projected to reduce emissions and conserve water in the production process, while streamlining the workflow for store partners (employees) by consolidating the lid combinations and simplifying storage.
The new cups – the first single-use cups designed by Starbucks in the Tryer Center specifically to be more sustainable and accessible – are part of Starbucks commitment to cut its carbon, water and waste footprints in half by 2030. Also in that timeframe, Starbucks has committed to making sure all customer packaging is reusable, recyclable or compostable.
Based on analysis of life cycle assessments, producing the new cups is projected to save, annually, emissions equivalent to taking about 5,200 cars off the road, and conserve about 2,800 Olympic-sized swimming pools of water. The new cups will keep more than 13.5 million pounds of plastic from landfills each year. And they cost less to make.
By improving the sustainability of our single-use cups, Starbucks is making progress to achieve its 2030 resource-positive goals. For example, the new cups will: Animation of an illustrated car in front of a mountain scene. Text reads, Reduce emissions equivalent to taking ~5,200 cars off the road annually. Animation of an illustrated swimming pool.
Text reads, Conserve enough water in yearly production to fill ~2,800 Olympic-sized swimming pools. Animation of an illustrated whale underwater. Text reads, Keep 13.5 million plus pounds of plastic out of landfills, the weight of 45 blue whales. The new tall, grande, venti and trenta-sized cups use 10 to 20 percent less plastic compared to previous cold cups. Feedback from store partners and customers informed the key features. Baristas made drinks in test and store settings, rating the feel and performance of different iterations. Customers responded to surveys via QR codes.
Wayfair To Open Its First Large-Format Store
Wayfair, one of the world’s largest destinations for the home, plans to open its inaugural large-format Wayfair store. Spanning 150,000 square feet, the Wayfair store is located in Edens Plaza in Wilmette, Illinois. The store is a one stop shop for all things home – including furniture, home decor, housewares and home improvement products, for any style space or budget. It also has an onsite restaurant, The Porch.
With quality finds for every style and budget, and a convenient experience from inspiration to installation, Wayfair empowers everyone, everywhere to create a space that is just right for them. The Wayfair family of brands includes: Wayfair: Every style. Every home. AllModern: All of modern, made simple. Birch Lane: Classic style for joyful living. Joss & Main: The ultimate style edit for home. Perigold: The destination for luxury home. Wayfair Professional: A one-stop Pro shop.
Fan Outfitters To Open New Locations In 2024
an Outfitters, a new dynamic business unit of Lids Sports Group, has continued its national expansion, bringing the ultimate destination for sports enthusiasts to support all of their favorite local teams to communities across the country. The latest store opened its doors in North Tampa in January, marking the beginning of a new era for Fan Outfitters as the go-to retailer for sports fans.
Fan Outfitters is the one-stop shop for both the ultimate and everyday sports fan, offering an unparalleled selection of local sports teams’ products. At the heart of Fan Outfitters lies an extensive and varied product selection catering to local consumers and a commitment to filling the void for sports fans who seek accessibility to authentic and relevant gear through in-person shopping experiences. Stores will also be the first destination to celebrate your favorite teams’ successes, offering a comprehensive range of championship products after major sporting milestones and events like the Super Bowl, World Series, Stanley Cup, NBA Finals, MLS Cup, and NCAA Championships.
With a commitment to localization, Fan Outfitters seeks to service the local fan with their favorite professional, minor league, collegiate and, in some cases, high school teams. The stores aim to develop new fans through captivating retail experiences, providing a unique space for engagement between teams and their supporters.
“Fan Outfitters’ mission is to create a space where fans can unite through the excitement and passion of their team’s traditions while also finding the newest and most extensive range of products,” said Sean McCabe, SVP, Corporate Development & Strategy, Lids. “We are committed to being the go-to destination for all your favorite team’s gear while providing fans with a tangible way to represent and engage with their local teams.”
Beard Club Debuts At Target
Beard Club has debuted its beard trimmer, body trimmer, and premium beard care products at Target stores across the United States. This strategic partnership marks a significant milestone for Beard Club as it expands its reach to provide high-quality grooming solutions to even more consumers, alongside its esteemed brand partners, NBA superstar James Harden and multi-talented artist Kid Cudi. Beard Club’s product line offers a comprehensive range of grooming essentials tailored specifically for the modern man. Target featured products include the Precision Beard Trimmer, Body & Groin Trimmer, Beard Oil, Leave-In Thickening Beard Conditioner, Beard & Face Wash and Beard & Scruff Cream. Beard Club’s products are formulated using premium ingredients to nourish, strengthen, and style beards of all lengths and textures.
BelliWelli Launches Into Walmart, Expanding Consumer Access To Digestive Healthy Snacks
BelliWelli, a wellness brand known for its probiotic snack bars and viral marketing campaigns, has launched its latest innovation, BelliWelli Daily Fiber and Probiotics Powder, into 1,022 Walmart retail stores nationwide and online, signifying a monumental leap forward in the company’s commitment to providing more accessibility to healthy snacking. As digestive health challenges affect over 70% of adults in the U.S, BelliWelli’s expansion into Walmart not only showcases the brand’s ability to connect with new customers, but also reinforces the brand’s omnichannel strategy. By offering products in collaboration with key retailers like Walmart, BelliWelli ensures that its products are more than items on the shelf, but a true lifestyle that embodies healthy blood sugar levels, better sleep, improved hair and skin, and better digestion.
Consumers can easily incorporate the powder into their routine by stirring a scoop into water to experience improved hydration, increased energy, reduced bloating, and a fuller feeling between meals. BelliWelli Daily Fiber and Probiotic Powder contains no artificial flavors or dyes, dissolves easily, and is available in three delicious flavors: Yuzu Mandarin, Tropical Breeze, and Cucumber Lime Cooler.
“Expanding BelliWelli into Walmart stores is an exciting moment as it marks a significant milestone for us as trailblazers in the wellness industry,” said Katie Wilson, Co-Founder and CEO of BelliWelli. “This expansion not only brings our product line to new retail horizons, but it allows us to expand the conversation and change perceptions around gut health itself.”
“We are thrilled to welcome BelliWelli to Walmart,” said Marissa Sullivan, merchant for health & wellness, Walmart U.S. “Customers are looking for more choices to manage their wellness need and BelliWelli is bringing innovation to the digestive wellness category.”
New GoGo squeeZ® Active Fruit Blend With Electrolytes Introduced
The leading squeezable pouch snack GoGo squeeZ® has introduced GoGo squeeZ® Active Fruit Blend with Electrolytes. This powered by fruit sports snack is convenient for those on the go or on the move. The newest addition to the GoGo squeeZ® portfolio is disrupting the snack category with a recipe that’s powered by real fruits, made especially for teens and young adults with active lifestyles. GoGo squeeZ® Active Fruit Blend with Electrolytes keep the fun going by helping to replenish potassium, sodium, and magnesium – important electrolytes that are lost in sweat during physical activity. Also, it is a good source of antioxidants, including vitamin C, vitamin A, and vitamin E. The three flavors – Strawberry Pineapple Orange, Cherry Raspberry Lime, and Blueberry Strawberry Lemon – are a great snacking sidekick to any active lifestyle.
Himalaya Wellness Launches PartySmart Electrolytes
Himalaya Wellness, an herbal and plant-based supplements and personal care brand, announced PartySmart Electrolytes, the latest innovation to its products for a better morning. PartySmart Electrolytes join the brand’s popular PartySmart Capsules and PartySmart Gummies to provide added hydration support. PartySmart Electrolytes are convenient drink mixes that come in three delicious flavors: Lemon Lime, Orange, and Tropical. To rehydrate after a night out, add one packet of PartySmart Electrolytes mixed with 16 ounces of water to support optimal hydration and fluid balance in the body. PartySmart Electrolytes are also great for everyday hydration, post-workout, or traveling.
“Himalaya’s famous PartySmart capsules have been enjoyed for years for a better morning, and now PartySmart Electrolytes join the family as we evolve to address rehydration needs,” said Tanya Das, Director of Marketing. “With an increasing focus on the next day recovery, PartySmart Electrolytes offer a convenient and effective way to fuel the body’s hydration needs.”
Jack Daniel’s Country Cocktails Launches Hard Tea In Limited States
Jack Daniel’s Country Cocktails, premium malt beverages from the Jack Daniel’s Family of Brands, has launched its new hard tea, a nod to its Southern heritage, yet designed to meet the needs of the modern drinker. Jack Daniel’s Country Cocktails Hard Tea perfectly combines black tea, ripe, true-to-fruit flavor, and a balanced, sweet finish. Jack Daniel’s Country Cocktails Hard Tea will debut in four flavors, Original, Peach, Raspberry, and Blackberry, giving drinkers a bold and refreshing quality experience for those who know what tea is all about. Each flavor is perfect for sipping on the porch paired with a good conversation. Customers will be able to try all four flavors of Jack Daniel’s Country Cocktails Hard Tea in a convenient 12oz can twelve-pack that will be carried in retail and convenience stores in thirteen states at launch; with the Original & Peach offered in 16oz and 23.5oz single serve cans in those limited states.
Jason Wu Beauty Brings Curated Collection Of Products To 3,000+ CVS Stores Across U.S.
Jason Wu Beauty is offering a featured edition assortment of Jason Wu Beauty products, joining CVS’s off-shelf display program in 3,000+ stores across the nation, bringing premium beauty to the fingertips of customers nationwide. From the creative genius of renowned fashion designer Jason Wu, this collection promises to redefine beauty standards with a curated collection of must-have essentials. Drawing inspiration from his years in the fashion industry and his multicultural background, Jason Wu Beauty offers a range of affordable essentials for the eyes, cheeks, lips, and brows. From richly pigmented eyeshadows to nourishing lip treatments, each product is crafted with skin-loving ingredients and precision to enhance every aspect of the beauty ritual. Products are now available to shop in stores and will retail at price points between $12.00 and $19.00 USD.
Keebler® Releases Sandies® Oatmeal Raisin
The Keebler® Elves are spreading more magic to consumers with the launch of Sandies Oatmeal Raisin. Crafted by Ernie and the elves in the Hollow Tree™, Sandies Oatmeal Raisin are magically-baked shortbread cookies that feature oats and sweet raisins. Each bite delivers melt-in-your-mouth goodness that will transport you to a place where you can savor the little moments of time to yourself.
“We heard from our consumers that prioritizing ‘me moments’ are important, so we wanted to give our fans and cookie lovers everywhere a tasty new offering to enjoy these opportunities,” said Alicia Mosley, vice president of marketing at Keebler®. “Thanks to Ernie and the elves, the new Sandies Oatmeal Raisin flavor will allow people to hit the pause button and indulge in these moments for themselves as they enjoy the flavors of buttery shortbread and raisins.”
Kraft Natural Cheese Launches Kraft Flavor Fusions, Enhancing Mealtime Flavor
Kraft Natural Cheese, a leading dairy brand, has launched Kraft Flavor Fusions, a trio of new block cheeses that will add excitement to recipes and elevate snacking occasions. Now available nationwide, this new product extension offers consumers a versatile cheese experience that brings unique flavors to mealtime. Kraft Flavor Fusions’ bold varieties include Garlic & Herb Cheddar, Buffalo Ranch Monterey Jack and Tomato Basil Monterey Jack. Packaged conveniently in 7oz blocks, Kraft Flavor Fusions can be sliced and shredded for cooking use or cut for snacking and entertaining. Garlic & Herb Cheddar is a consumer-loved flavor combination that transforms any ordinary recipe. Buffalo Ranch Monterey Jack offers a zesty and tangy taste blended with rich Kraft Natural Cheese.
Tomato Basil Monterey Jack is a savory and delicious flavor that can be added to recipes used for lunch time, dinner time and everything in between, including hot sandwiches, charcuterie, or grated over pasta or soup. Kraft Flavor Fusions makes dining at home even more exciting for families, no matter the usage occasion. Kraft Flavor Fusions are now available in select retailers including Food Lion, Hy-Vee, ShopRite and Meijer, with additional retailers to come this year.
“We’re thrilled to provide families a unique product that adds unexpected joy to snacking and mealtime, while enhancing Kraft Natural Cheese’s portfolio,” said Amanda Vaal, director of Brand Marketing. “Kraft Flavor Fusions unlocks what is possible in the dairy aisle.”
Trailblazing Puffcorn Brand, Like Air®, Unveils Its Latest Taste Innovation
Like Air®, a family-owned brand of melt-in-your-mouth puffcorn, has released its newest flavor creation, Sour Cream and Onion. Following the remarkable popularity of their Classic, Cinnamon Bun, White Cheddar and Pancake assortments, the brand is excited to introduce its newest fan-favorite option-a healthier take on the beloved Sour Cream and Onion potato chip flavor. The snack allows consumers to enjoy about 3 cups of puffcorn per serving compared to only 10-20 potato chips per serving. The snacks are made with non-GMO corn, are gluten-free, and only 50 calories per cup. Consumers can find Like Air® Sour Cream and Onion Puffcorn in club-size bags at their local BJ’s for a limited time. Later this year, BJ’s will carry an exclusive Like Air® 30-count variety pack that includes the Sour Cream & Onion flavor in single-serve bags.
Prairie Farms Set To Alter The Landscape Of Lactose Free Dairy
Prairie Farms Dairy is launching four new lactose free dairy options in what it believes to be an underserved category. The company’s 86-year reputation has been built on producing the highest quality dairy products in the marketplace, and the new lactose free lineup is being introduced as the “Gold Standard” for lactose free whole & 2% milk in gallons and cottage cheese & sour cream in 16-ounce tubs. Consumers want local dairy products, and unlike leading national lactose free brands, Prairie Farms is owned by dairy farmers. This means the farm-to-table journey is short, with milk traveling an average of 200 miles or less from family farms to local dairy plants. From there, the process is simple. A natural enzyme is used to break down the lactose found in milk, cottage cheese, and sour cream. The lactose free gallon option offers the convenience of a larger multi-serve container and more value because it contains 33% more milk than the 96-ounce option offered by the leading national brand of lactose free milk. After a soft launch in April in the St. Louis metro area, distribution of the Prairie Farms lactose free lineup will expand throughout America’s heartland in June – just in time for dairy month. To mark its entry in the category, an on-pack QR code links to a page dedicated to lactose free products, coupons, recipes, and more information about the farm-to-table journey. Prairie Farms will promote the launch through in-store point of sale.
Target Serves Up Exclusive Pickleball Collection With Popular Tennis Brand Prince
Target Corporation announced its limited-time pickleball collection in partnership with tennis and lifestyle brand Prince. Pickleball is the fastest-growing sport in the country, and now Target is adding to the pickleball fun with the Prince for Target collection of nearly 80 apparel, accessories and sporting goods items starting at $9.99 with most items under $50. Whether new to the sport or acing every match, the collection has something for everyone – from on-trend outfits including skirts and retro-inspired track suits to matching sporting goods like paddles, pickleballs and duffels. The collection will be available in most Target stores and on Target.com beginning Saturday, April 20, while supplies last.
“Our exclusive collections are part of the joy of shopping at Target, offering consumers new, on-trend products at a great value that they can’t find anywhere else,” said Jill Sando, executive vice president and chief merchandising officer of apparel & accessories, home and hardlines, Target. “Partnering with Prince is the perfect way to help pickleball enthusiasts everywhere enjoy the sport that is sweeping the nation, with quality pickleball apparel and sporting goods at prices only Target can offer.”
Makeup Revolution Launches Bright Light Bronzing Drops
Makeup Revolution, the trailblazer in affordable makeup innovation, has launched its new Bright Light Drops, an illuminating formula made to create a sun-kissed look in seconds, available in 4 glowing shades, including two bronzers, a universal blush and a highlighter. Customizable and easy to use, Makeup Revolution Bright Light Bronzing Drops add an instant drop of radiance to the complexion, with 91% of users agreeing that the skin looks instantly sun-kissed without the glitter. Committed to their ongoing brand mission to break down beauty barriers and make quality makeup accessible to all, Makeup Revolution’s Bright Light Drops cost just $12. Bright Light Drops are the latest addition to Makeup Revolution’s growing complexion category, joining the newly launched Skin Silk Serum Foundation ($14) and Bright Light Face Glow ($12).
“In today’s beauty landscape, consumers are increasingly seeking ways to achieve a sun-kissed glow year-round without risking sun damage,” said Revolution Beauty North America President, Erin Cast. “Makeup Revolution Bright Light Drops fulfill this need by providing a versatile solution for radiant, sun-kissed skin, regardless of the season, and with instant and overtime skin benefits. Infused with hydrating skincare ingredients such as squalane, hyaluronic acid and grapeseed oil, Bright Light Drops help to improve the skin’s elasticity and glow with each application.”
Royal Canin Unveils Five New Diets
ROYAL CANIN® U.S., a division of Mars, Incorporated and leader in pet health nutrition, has announced an expansion to its Veterinary Gastrointestinal (GI) portfolio. Gastrointestinal issues are the 3rd and 4th most common issue in cats and dogs that prompt a veterinary visit, and tailored nutrition can have a significant impact in nourishing and supporting their GI tract and microbiome. 2024 GI Innovations include: ROYAL CANIN® Gastrointestinal Low Fat + Hydrolyzed Protein Canine is highly palatable and uniquely formulated with a combination of highly digestible hydrolyzed soy proteins, fiber blend, and a low-fat content level to support long-term gastrointestinal health in dogs that may experience food responsive sensitivities. ROYAL CANIN® Gastrointestinal Low Fat Small Dog is formulated for the nutritional management of small dogs needing a fat-restricted diet. It features a combination of highly digestible proteins, fiber blend, and omega-3s, which helps to support digestive health. ROYAL CANIN® Gastrointestinal High Fiber Loaf in Sauce Canine is formulated with highly digestible protein, a unique fiber blend to help regulate intestinal transit and prebiotics to help promote a balanced, healthy microbiome. ROYAL CANIN® Gastrointestinal Hydrolyzed Protein Feline is highly palatable and uniquely formulated with highly digestible hydrolyzed soy protein and a robust fiber blend to support long-term gastrointestinal health in cats that may experience food responsive sensitivities. ROYAL CANIN® Gastrointestinal Fiber Response Thin Slices in Gravy combines the benefits of a wet diet to help with hydration, along with psyllium as the key fiber to maintain a healthy transit in cats. All Royal Canin veterinary-exclusive Gastrointestinal diets are formulated to support the intestinal microbiome, due to the inclusion of highly digestible protein and a robust fiber blend inclusive of prebiotic fibers.
Samsung Expands Ultra-Large TV Line-up With New 98″ Model
Samsung Electronics America has announced the 98″ -Class Samsung Crystal 4K TV (DU9000), the newest addition to the expansive 2024 Samsung TV lineup. It delivers picture quality that’s specifically optimized for the big screen, along with true-to-life colors that make your favorite content come to life. The new 98″ screen will be available for $3,999.99 at Samsung.com and across select retailers. The Samsung 98″ Class Crystal UHD (DU9000) is built with Supersize Picture Enhancer, which optimizes picture quality for the bigger screen. As screens get larger, so do their pixels – Supersize Picture Enhancer can increase sharpness and reduce visible noise across every scene. That means you can enjoy what you’re watching without any pixel distortion, even at the 98″ size.
The TV is also designed with 4K upscaling, PurColor, and HDR – transforming all of your content into amazing 4K and offering an even wider spectrum of colors for what’s on screen. Whether you’re bringing the cinematic magic of the movie theater directly into your home, cheering for your team during the big game, or even looking to be totally immersed in your favorite gaming titles – you’ll feel like you’re right in the middle of the action. With Motion Xcelerator2 and up to a 120Hz refresh rate, your gaming experience will be even smoother, too. The screen offers Game Bar built in, so you can easily change the screen ratio for your favorite gameplay, and try features like AI Auto Game Mode, Mini Map Auto Detection, and Virtual Aim Point.
‘Snack’in For You’ Baked Puffs By Sigma Foods Launch In Bashas’
Snack’in For You by Sigma Foods has launched its baked, vegetable-based, gluten-free, high-protein, better-for-you baked puffs at Bashas’ locations throughout Arizona. Available in four-ounce bags across four boldly delicious flavor profiles: Cauliflower Puffs in Sour Cream and Onion, and Buffalo Ranch; Broccoli Puffs in Mesquite Barbeque, and Cheddar Jalapeño. Made with four simple base ingredients-real cauliflower or broccoli, rice flour, chickpeas, and pea protein-Snack’in For You delivers a better-for-you snack option with four grams of protein per one-ounce serving.
“We are thrilled to offer a boldly delicious, better-for-you snack that doesn’t sacrifice taste,” said Angela Rodela, Marketing and Innovation Director of Snacking. “Launching our products in Bashas’ locations marks the beginning of an exciting journey for Snack’in For You as we look forward to several retailer launches in 2024 to meet the growing demand for innovative, health-driven snack options.”
Woof Introduces Line Of Wellness-Focused Pupsicle Pops & Soft Chews
Woof, the award winning brand behind The Pupsicle, has announced its newest (and tastiest) innovation yet – Wellness Pops. Reimagining the way pets access nutrition, Wellness Pops imbue essential nutrients into Pupsicle refill treats, delivering functional health benefits through long-lasting play that dogs love. Woof’s Wellness Line includes an array of products tailored to specific needs, like Joint Health, Allergy Support, Calming Support, and All-in-1 Nutrition. In addition, the line features corresponding Soft Chew supplements that make it easy to craft a consistent wellness routine for your dog.
“We want to make wellness easier for dogs & their parents,” says Daniel Haarburger, CEO and Founder at Woof. “Life gets busy, and it’s easy to push nutrition aside. With our Wellness line, we’re making nutrition convenient by merging it with the long-lasting Pupsicle play that dogs (and their owners) love.”
Yo Mama’s Foods Introduce Hot Buffalo And Hickory BBQ Sauces
Yo Mama’s Foods, a leading producer of premium sauces and condiments, has added Hickory BBQ and Hot Buffalo Sauces to its product lineup. These rich and flavorful sauces are designed to add a bold kick of flavor to a wide variety of dishes, perfect for grilling, marinating, and dipping. Crafted with only the finest ingredients and a passion for quality, Yo Mama’s Hickory BBQ and Hot Buffalo Sauce is a true game-changer in the world of condiments. Yo Mama’s Hickory BBQ is made with real hickory smoke, giving it an authentic and robust flavor that will elevate any meal to gourmet status. Whether you’re a seasoned grill master or a beginner in the kitchen, Yo Mama’s Hickory BBQ Sauce will take your dishes to the next level. The sauces are now available for purchase on the Yo Mama’s Foods website and select retailers nationwide.
Patrick Kirk Joins Fuzzy’s Taco Shop As CMO
Fuzzy’s Taco Shop®, the fast-casual-plus restaurant serving Mexican favorites with a splash of Baja, announced that Patrick Kirk, previously Vice President of Bar and Beverage for Applebee’s Neighborhood Grill + Bar®, has joined the brand’s Leadership Team as Chief Marketing Officer. In his new role, Kirk will continue to define the Fuzzy’s Taco Shop experience as he develops and delivers strategic direction across all aspects of marketing including advertising, digital marketing, and culinary and beverage innovation. With more than 23 years of experience in the restaurant industry, Kirk was responsible for creating industry-leading beverage programs and building trusted relationships at national brands, including Applebee’s, Tony Roma’s, and Buffalo Wild Wings.
“Over the past eight years, Patrick has disrupted the casual dining industry through stand out marketing campaigns at Applebee’s,” said Paul Damico, President of Fuzzy’s Taco Shop. “His ability to create strategic platforms and forge strong brand and franchisee partnerships with a focus on creating buzzworthy and fun guest experiences is undeniable. I look forward to the new expertise and creative thinking he’ll bring to our talented team.”
Infinite Reality Appoints Karina Kogan As CMO
Infinite Reality, a leading global provider of cutting-edge virtual, AI-powered immersive experiences, has appointed Karina Kogan as Chief Marketing Officer. Kogan is an award-winning marketing and technology executive with a track record of fueling transformational growth and digital innovation for traditional and disruptor brands. Prior to Infinite Reality, Karina served as Chief Commercial and Marketing Officer at Pvolve, an omnichannel fitness company that in 2023 announced a strategic partnership with Jennifer Aniston. In the newly filled role of Chief Marketing Officer, Kogan will lead key marketing functions such as global communications, brand and go-to-market strategy, creative services, demand generation and account-based marketing, media planning and buying, market insights, content marketing and social media. She will be focused on amplifying iR’s story, and super-serving its clients and consumers with best-in-class immersive and AI-powered technology, content and design services.
LSI Industries Acquires EMI Industries, Expanding Display Solutions Capabilities
LSI Industries, a leading U.S. based manufacturer of commercial lighting and display solutions, has acquired privately held EMI Industries, an award-winning metal and millwork manufacturer of standard and customized fixtures, displays, and food equipment for the convenience store, grocery, and restaurant industries. For more than 40 years, EMI has worked closely with customers to develop innovative custom solutions that drive in-store customer traffic, elevate brand identity, and enhance the shopping experience. EMI serves a diverse, well-established customer base ranging in size from regional brands with several hundred site locations to national and international brands operating thousands of sites. EMI designs and manufactures products from five production facilities across the United States.
One Source Industries Acquires The Display Advantage Group
The Display Advantage Group has been purchased by One Source Industries. David Weisenfeld will be the Director of Administration for the Display Division. Michael Parkes has been named Senior National Account Manager, Display Division at One Source!
PFI InStore Opens New Logistics Center In Hazelwood, Missouri
PFI InStore has opened their new 300,000-square-foot Logistics Center (LC) with 10,000 pallet locations in Hazelwood. The facility is right off the I-70 corridor, centrally located in the U.S. The LC will become PFI InStore’s primary shipping center, freeing up space at the company’s other four manufacturing locations. The LC will also have light assembly for standard/custom products, storage, and fulfillment. The new LC is part of a comprehensive capital investment plan that also includes new corrugated label mounters and die-cutters to bolster its temporary display business. For their permanent wood, metal, and glass displays, the company is investing in the latest CNC technology for milling metal components and routing wood displays.
Auo Announces Transparent Micro LED Technology
AUO has partnered with a Taiwan-based dream team as it develops further solutions for the diverse applications of Micro LED display technology in various fields. Maximizing the high transparency features of Micro LED, AUO has created a 60-inch Transparent Micro LED Display that can be flexibly applied across various settings, such as smart store windows for commercial displays, creating novel smart living experiences. Micro LED represents the highest level of advanced display technology. As a global leader in display technology, AUO continues to expand the applications of Micro LED across various fields, increasing added value and leading market demand, and paving the way for a future where the displays of smart living are omnipresent. AUO has developed the 30-inch Real Depth 3D Display, the world’s largest multi-layer display with a true three-dimensional effect. This display combines the high transparency, high brightness and fast response times of the upper Micro LED layer with the low-reflection A.R.T. (Advanced Reflectionless Technology) LCD display technology on the lower layer to create an image plane with varying depth of field. Ideal for displaying both 2D and 3D images, it allows simultaneous viewing by multiple viewers, regardless of distance and angle. This eliminates the boundaries between the screen and viewers, providing an immersive experience without the risk of 3D vertigo, eyestrain, and other discomfort even after prolonged use. Suitable for electronic arcades, this display offers players with more enriching entertainment experience. Furthermore, AUO has overcome the challenge that larger screen sizes result in lower yields by developing the world’s largest single screen size, the 31-inch Large Size Micro LED Display. On top of the high brightness and high contrast nature of Micro LED, this display features an advanced driving technology, A.R.T. technology, bezel-less design and hassle-free installation as it is customizable across various applications in a diverse range of fields, settings and locations. For more information, visit www.auo.com/en-global. (Web Site) www.auo.com
ClearLED introduces Digital Poster Series
ClearLED introduces its POSTER Series with up to 5,500 nits in brightness. Its ClearLED Posters are visible 24/7, even in bright daylight, and beat traditional paper based posters, non-transparent LED posters, projectors, and LCDs. The transparent LED display modules take up the minimum of space, frames are simple, lightweight, and elegant. For more information, visit. (Web Site) www.clearled.com
Himax Joins Forces with E Ink To Launch WiseEye™
Himax Technologies, a leading supplier and fabless manufacturer of display drivers and other semiconductor products, has collaborated with E Ink Holdings, a pioneer and distinguished leader in ePaper technology, to introduce a revolutionary ultralow power battery-operated smart retail solution. The solution incorporates Himax’s leading-edge WiseEye™ ultralow power AI sensing technology with E Ink’s signage EPD (“Electronic Paper Display”), featuring industry-leading E Ink’s Kaleido display, and ESL (“Electronic Shelf Label”). Leveraging WiseEye, the smart retail solution deploys context-aware AI in human presence and shopper insight detection while also significantly enhancing the already impressive battery life of an ePaper display and enabling real-time personalized marketing. Himax WiseEye ultralow power AI sensing technology incorporates Himax proprietary ultralow power AI processor, always-on CMOS image sensor, and CNN-based AI algorithm, offering state-of-the-art ultralow power, always-on sensing, on-device context-aware AI and has been widely deployed in consumer electronics and AIoT related applications. In an era where personal data privacy is paramount, WiseEye AI ensures the security of sensitive personal data by conducting AI inferences locally on the endpoint devices. This approach guarantees that no raw images are transmitted outside the device. Instead, only AI-enabled personalized metadata is delivered in byte-level size to the store management system on the cloud. This greatly reduces latency, minimizes power consumption, and ultimately offers users maximum privacy protection for their information. Amidst the rising popularity of ePaper displays in the smart retail sector already known for their remarkable energy efficiency, the integration of WiseEye technology-enabled smart camera devices into retail environments, utilizing E Ink’s robust ecosystem in E-Signage and ESL, signifies a collaborative effort poised to deliver even greater benefits. For more information, visit Himax Technologies; (Web Site) www.himax.com
Orlandi Launches EcoPro™ Paper-Wrap: A Sustainable Breakthrough in Packaging
Orlandi, an innovative leader in packaging and sampling solutions, has launched its new product, EcoPro™ Paper-Wrap. Designed to meet the growing demand for eco-friendly packaging, EcoPro™ represents a significant advancement in recyclable packaging options as it does not contain plastic, film, or foil. EcoPro™ is a high-barrier, coated, heat-sealable, paper-wrap material that is recyclable, offering a sustainable alternative to traditional plastic film or foil pouches, doboys, some packettes/sachets, and offers lower costs compared to folding cartons. With its innovative design, EcoPro™ provides a barrier against oxygen, water vapor, and grease, ensuring the freshness, cleanliness, and proper containment of various products. One of the key features of EcoPro™ is its versatility, as it can wrap most hard-good products currently flow-wrapped in traditional packaging films. Whether for e-commerce, shelf display, point-of-purchase (POP) arrangements, or peg-rack retail applications, EcoPro™ offers a solution for every packaging need. In addition to its sustainability benefits, EcoPro™ offers exceptional printing capabilities, allowing for high-end, full graphic content on the packaging. This ensures that brands can maintain their visual identity while embracing environmentally friendly packaging solutions. For more information about EcoPro™ Paper-Wrap Packaging, visit. (Web Site) www.orlandi-usa.com
Equip Exposition Gives Landscapers And Dealers Opportunities To Introduces Equipment in its 30-Acre Demo Yard
The Outdoor Demo Yard at Equip Exposition, the international landscape, outdoor living and equipment exposition, returns October 16-18, 2024 at the Kentucky Exposition Center as thousands of landscapers, contractors and dealers try out the latest mowers, UTVs, compact tractors, chainsaws, leaf blowers, trenchers, skid steers, backhoes, and the other equipment that helps get jobs done efficiently and profitably. Outdoor power equipment is an important investment for a landscaper, so being able to “try before you buy” is savvy. Kiser adds, “Equip helps our attendees make smart business decisions. After all, a landscaper and their staff will spend hours operating that equipment. If they need to carry it, the weight and feel have to be right. If they need to drive it, the maneuverability and features are important. Equip is the only place where you can get your hands on and operate so many different types of equipment all in one place.” The popular UTV Test Track is returning, too. Attendees can drive and compare the latest vehicles while navigating curves, hills, rocks, and bumps. (Web Site) www.equipexposition.com
Aviation American Gin To Release Six Specialty Bottles Inspired By Highly-Anticipated Marvel Studios’ ‘Deadpool & Wolverine’
Aviation American Gin is offering six new limited-edition Aviation American Gin bottles inspired by Marvel Studios’ “Deadpool & Wolverine,” in US theaters July 26. To celebrate the release of the film, Aviation American Gin is giving fans (21+) the opportunity to dive headfirst into the action with the launch of limited-edition bottles rolling out at retailers nationwide and in select countries globally starting early this summer.
“I discovered Aviation American Gin while shooting the first Deadpool movie,” said Ryan Reynolds, Aviation American Gin’s Co-Owner. “Back then Aviation wasn’t big enough to tie-in to a big summer movie and Deadpool was lucky to get any sponsors at all. A few hundred weeks and drinks later, here we are! They grow up so quickly, don’t they?”
Beautifully designed by Maximum Effort and Sandstrom Partners, the new Aviation American Gin bottles draw inspiration from the beloved film franchise. Encased in sleek black glass and accented with red custom strip stamps and metallic details, these bottles are the ultimate collector’s item for fans of both the movie and spirit. Offering a nod to the iconic character, each bottle variant showcases one of six distinctive Deadpool icons, while the exterior of each gin case simulates the look of Deadpool’s signature suit fabric.
The Aviation American Gin bottles inspired by Marvel Studios’ “Deadpool & Wolverine” are a 750mL bottle. Starting early this summer, the limited-edition product will be available while supplies last at retailers nationwide, online, as well as the Aviation American Gin Portland Distillery, and in select countries (US/UK/CAN/AUS) at the same price as the traditional Aviation American Gin offering.
“Our collaboration with ‘Deadpool & Wolverine’ to create this series of bottles is a first-of-its-kind promotion for Aviation American Gin with one of the most iconic characters in pop culture history,” said Ricky Collett, Global & US Brand Director for Aviation American Gin at Diageo. “The custom bottle embodies the irreverent spirit of both brands and showcases our commitment to pushing cultural boundaries and redefining the gin drinking experience.”
“The ‘Deadpool’ film franchise has been a cultural phenomenon since its inception,” said Holly Frank, Walt Disney Studios’ VP, Partnership Management and Operations, Marvel. “We’re so excited to be collaborating with Aviation American Gin to give fans a chance to engage with the world of Deadpool in a whole new way leading up to the eagerly anticipated theatrical release of ‘Deadpool & Wolverine’.” (Web Site) www.aviationgin.com
Avocados From Mexico® Launches Cinco De Mayo Campaign
Avocados From Mexico®, the number one selling brand of avocados in the U.S., is ready to turn this Cinco de Mayo into Cinco De Licious with an exciting national marketing program highlighting all the good taste and good times that avocados have to offer.
The brand’s Cinco De Licious program-fueled by vibrant in-store displays, consumer savings, digital and social activations-was designed to provide recipe inspiration and meet the growing demand for avocados throughout this time of year. Leading up to the holiday, shoppers spend 1.9 times more on groceries when avocados are in their basket. In fact, Cinco de Mayo avocado shoppers make 7.6 more trips per year than the average avocado buyer. The Cinco De Licious campaign also features a partnership with Cholula®, the #1 Mexican Hot Sauce in the World, and will be in-stores nationwide April 8 through May 5, 2024. Retailers can get the good times rolling by signing up to receive free Cinco De Licious merchandise displays while supplies last.
Consumers will also be able to take their guac to the next level with GuacAImole, a tool that uses multi-modal AI technology to create custom recipes. After uploading a photo of ingredients, AI will deliver an entirely personalized guacamole recipe. Each recipe will include an ingredient list, step-by-step directions, flavor combinations, food pairings and – new for Cinco – a recommended cocktail pairing. GuacAImole launched just in time for the Big Game earlier this year, and with an elevated user experience and a new Cinco De Licious look, the platform is ready to make Cinco celebrations better with unique recipes made with fresh Avocados From Mexico.
“We’re delighted to be engaging with shoppers through a seamless omnichannel experience as they prepare to celebrate Cinco,” said Stephanie Bazan, Senior Vice President, Commercial Strategy & Execution at Avocados From Mexico. “This is a top celebrated occasion for avocados, and we’ve seen consumption of the fruit continue to grow over the last six years5 and a record increase in Mexican avocado imports last year6. We know that consumers are looking for recipe inspiration leading up to Cinco, so the Cinco De Licious campaign aims to deliver with engaging in-store programming and an interactive GuacAImole experience to keep fresh Avocados From Mexico top-of-mind.”
The campaign will come to life in several ways, including: Cholula® Partnership: Avocados From Mexico is bringing the heat-along with plenty of savings. Customers who buy three avocados with a 5-ounce bottle of Cholula and upload a photo of their receipt using the QR code on packaging will receive a reimbursement of $1.50. Retailer Incentives: Thematic packaging provides support catered to individual store needs. From dynamic bins to unique signage, businesses can choose from a variety of colorful displays that will all leave an impact in the produce aisle. Digital/Social Activation: Consumers can use GuacAImole, a tool that uses AI technology, to create personalized guacamole recipes with the ingredients they have. Avocados From Mexico and Cholula will also be sharing recipe inspiration on Instagram, Twitter and Facebook. (Web Site) www.avocadosfrommexico.com
The Boston Beer Company Debuts First-of-its-Kind Non-Alc Beverage, General Admission
The Boston Beer Company, makers of Samuel Adams, Twisted Tea, Truly Hard Seltzer, Angry Orchard and Dogfish Head, debuts a new first-of-its-kind non-alcoholic beverage with General Admission (0.5% ABV). An exceptionally refreshing non-alcoholic fruit brew, General Admission combines the flavor attributes of a non-alcoholic beer and a fruited seltzer water to create the ultimate sober-centric sipper. Designed for drinkers that want to limit their alcohol intake, but certainly not their fun, General Admission is available in four deliciously fruit-forward flavors – Lemon-Lime, Orange Ovation, Grapefruit Groove and Raspberry Remix. General Admission is currently available on shelves in Albany, New York, Raleigh, North Carolina, and throughout the state of Indiana, but folks elsewhere have no need to fret.
“The non-alc category is seeing explosive growth (up more than 30% in 2023, according to NIQ) and it is becoming a sizable piece of the industry. In fact, non-alc is now bigger than hard cider,” said Tim Kerrigan, The Boston Beer Company’s Assistant Head of Innovation.
“Knowing that, we wanted to create a new type of product that offers a much broader view of what we believe non-alc can be. We believe it’s actually alcohol drinkers that are the primary consumers of non-alc products, and we must find a way to make something that appeals to everyone, whether they drink spirits, beer, wine or only non-alc. That was the inception point for General Admission, and we’re excited to see how consumers will respond to this unique brand and its distinct proposition.” (Web Site) www.bostonbeer.com
Closed Loop Partners Provides Financing To Olyns, A Technology Startup Advancing Collection Of Food-Grade Recycled Packaging
Circular economy-focused investment firm Closed Loop Partners announces the closing of a catalytic loan to Olyns, a technology and media company that engineered a new artificial intelligence (AI)-driven solution to improve the collection, sortation and recycling of consumer packaging. The financing from Closed Loop Partners’ private credit arm, the Closed Loop Infrastructure Group, will support the manufacturing of Olyns’ Cubes–AI-powered reverse vending machines that collect and sort packaging materials, including food-grade plastic, glass and aluminum–and accelerate the expansion of Olyns’ consumer recycling infrastructure across the U.S.
Olyns not only has the opportunity to collect millions of containers per year, but also to improve material sortation to maintain the quality of the recycled materials. By using AI to identify and sort containers at the point of deposit into separate bins, Olyns minimizes the co-mingling and contamination common to traditional recycling. This results in industry-leading material recovery rates and bale quality, ensuring that more containers deposited can be made into new containers. The vast majority of the rPET collected in Olyns’ Cubes is food-grade and can be used as material for recycled bottles.
As the Olyns network scales, it helps unlock a new supply of recyclable post-consumer plastic and aluminum, helping corporations meet their sustainable packaging goals and reducing their dependence on virgin plastic from non-renewable sources. As demand for food-grade rPET is anticipated to outpace supply by about three times by 2030, scaling solutions that can bolster supply of high-quality recycled content is critical. By expanding recycling access to more locations, Olyns’ Cube network collects and processes a growing portion of the estimated 4.6 billion pounds of unrecycled PET that would otherwise end up in landfill every year, closing the loop on food-grade PET and reducing carbon emissions that would result from the production of virgin plastic.
“Greater consumer access to recycling, more efficient material sortation and economically sound recycling systems are critical to recovering high-quality materials,” says Philip Stanger, Co-Founder and CEO of Olyns. “Since we installed our first Cube in California in 2020, user growth has been phenomenal, proving that when people have easy access to recycling, impact is magnified. While we started with collecting PET plastic, aluminum and glass beverage containers, we are looking to build our AI capacity to potentially expand collection for hard-to-recycle materials, such as films and flexibles. Closed Loop Partners’ financing will help us build the circular economy infrastructure that helps make recycling possible for more materials, and accessible to more communities.” (Web Site) www.closedlooppartners.com
Cold Stone Creamery® Promotes Strawberry Passion™ Cake
Cold Stone Creamery® highlights the Strawberry Passion™ cake, a symphony of flavors crafted to honor the most cherished women. Infused with love and busting with freshness, the Strawberry Passion™ cake is a delectable masterpiece that combines layers of Red Velvet Cake, luscious Strawberry Puree, and creamy Strawberry Ice cream mixed with Graham Cracker Pie Crust and an added touch of Strawberry Frosting. This cake captures the true essence of Mother’s Day – warmth, love, and pure indulgence. The Strawberry Passion™ cake is available in Cold Stone Creamery® stores nationwide.
“This cake not only satisfies the taste buds but also honors the incredible women who enrich our lives everyday,” said Sara Schmillen, vice president of marketing at Kahala Brands™, parent company of Cold Stone Creamery®. “With the Strawberry Passion™ cake, we invite our customers to celebrate moms in the sweetest way possible – a dessert as unforgettable as she is.” (Web Site) www.ColdStoneCreamery.com
DAVIDsTEA Introduces New Compostable Packaging
DAVIDsTEA, a leading tea merchant in North America, has launched its compostable loose leaf packaging for its Garden to Cup tea collection. Building on its current global offering of 100% recyclable printed tea packaging and plastic-free sachet offering, the Company continues to transition to compostable and regenerative materials.
DAVIDsTEA aims to be a leader in the tea industry through implementing a variety of waste reduction initiatives from packaging materials to compostable shipping envelopes for non-breakable orders. As part of its transition to compostable packaging, the Company has prioritized retaining the quality and integrity of their product, ensuring shelf-stability when delivered to customers. For this reason, compostable packaging is first being introduced in the Company’s Garden to Cup tea collection.
Through sourcing regenerative food-grade materials to understanding the capabilities of recycling and recovery facilities across the chain, the Company is committed to its journey to compostability. From conception to planning, sourcing and procurement, the Company acknowledges that there is ongoing industry challenge to develop more biodegradable materials for tea.
“Since we opened our doors in 2008, we’ve been rooted in eco-friendly decisions,” said Sarah Segal, Chief Executive Officer and Chief Brand Officer, DAVIDsTEA. “Tea is naturally compostable, and it’s our goal to leave nothing behind. That’s why it’s important to us to find innovative solutions and test new materials, but without compromising on our high standards for quality and freshness-that’s where the new compostable packaging for our Garden to Cup teas comes in. We’re continuously working towards the development of regenerative packaging options and look forward to expanding it to more of our collection in the future.” (Web Site) www.davidstea.com
Espolòn® Tequila Celebrates 25th Anniversary With Limited Edition Bottle Of Tequila Blanco
Espolòn® Tequila, one of the top three premium tequila brands globally, is celebrating 25 years since the introduction of its signature Tequila Blanco with the launch of a limited-edition celebration bottle – a first of its kind for the brand – created by renowned Mexican street artist and illustrator, Edgar “Saner” Flores.
Saner’s vibrant label design on the limited-edition bottle pays homage to the brand’s origins, and to José Guadalupe Posada whose iconic illustrations inspire every Espolòn bottle available today. The artwork reflects Espolòn’s game changing spirit through an irreverent tribute to Cirilo, the brand’s icon Ramon the Rooster, the steps in Espolòn’s thoughtful tequila-making process, and more. Saner’s work, like that of Posada, is a vivid celebration of Mexican heritage and culture.
Saner expressed his enthusiasm, sharing, “I’m thrilled to be a part of this celebration and honored that my art is now a part of the brand’s history. The label is inspired by the essence of Espolòn’s journey: the distinctive tequila-making process, iconic brand symbols and the celebrations and traditions of Mexico.” Starting this month in select U.S. markets, the limited-edition bottle will be available for purchase in stores, and as part of an online-only bundle featuring a limited-edition gift box & tote bag featuring Saner’s artwork.
In addition to honoring its heritage with a limited-edition label design, Espolòn has collaborated with The National Association of Latino Arts and Cultures (NALAC) to spur the next generation of creatives by supporting the first-ever Modern Maverick Artist Grant – an award created in partnership with NALAC as an extension of the organization’s 2024 NALAC Fund for the Arts (NFA) program. The grant, in the amount of $10,000, will be presented by NALAC to one emerging Latinx/e? artist who continues to champion unapologetic originality so they can continue to pursue their artistic endeavors. (Web Site) www.espolon25.com
General Mills Unveils Limited-Edition, Collectible Cereal Boxes Featuring Gen Z Icons TOMORROW X TOGETHER
General Mills has joined TOMORROW X TOGETHER, also known as TXT, in a harmonious partnership to bring the refreshing energy of Gen Z’s most iconic band to your breakfast table. Together they’re releasing special-edition TXT cereal boxes with General Mills’ iconic brands, featuring cutout standees so TXT fans can have a free-standing display of each band member to add to their memorabilia collection and celebrate the group’s recent 6th Mini Album minisode 3: TOMORROW release.
Cereal enthusiasts and TXT fans, affectionately known as MOA (which stands for “moments of alwaysness,”) are in for a treat as each of the five members is featured individually alongside a beloved General Mills’ brand mascot across fan-favorites like Cinnamon Toast Crunch, Lucky Charms, Cookie Crisp, Trix and Honey Nut Cheerios. From the Silly Rabbit to the Cookie Crisp Wolf, it’s a meeting of two iconic groups, bringing the ultimate star power and vibrant world of K-pop straight to your cereal box.
The TXT band members are thrilled to connect their love of cereal to their fans through this General Mills partnership: SOOBIN, featured on Trix; HUENINGKAI, featured on Cinnamon Toast Crunch; and YEONJUN, featured on Cookie Crisp. Additionally, BEOMGYU is featured on Lucky Charms, TAEHYUN on Honey Nut Cheerios, and a TXT group photo can be found exclusively in Walmart stores on REESE’S PUFFS boxes. (Web Site) www.GeneralMills.com
GRANDMA’S® Cookies Celebrates New Look
GRANDMA’S Cookies has enlisted iconic hip-hop duo Salt-N-Pepa to debut its new look and drop the first of many treats for cookie lovers and hip-hop fans alike: a reimagined version of the classic nursery rhyme, “Who Stole the Cookie from the Cookie Jar?”. The remix was co-written with Cheryl “Salt” James and Sandra “Pepa” Denton who star in an accompanying video that fans can now watch on Instagram @grandmascookies.
To make things even sweeter, GRANDMA’S Cookies is treating cookie lovers to weeks of exclusive content and epic prizes. From April 23 through June 19, fans will have the chance to win weekly goodies from GRANDMA’S cookie jar, including a grand prize of $10,000.
“We’re excited to work with GRANDMA’S Cookies on this campaign because it’s all about embracing a bold, bright attitude while enjoying some treats along the way. We’ve been baking up hits in the studio for over 35 years and our latest remix with GRANDMA’S is another delicious hit,” said Cheryl “Salt” James.
GRANDMA’S Cookies can be found at retailers nationwide and on grandmascookies.com with new packaging featuring an update to its iconic logo. While GRANDMA’S Cookies has a fresh look, it still offers the same quality and fan-favorite flavors including chocolate chip, peanut butter and mini vanilla crèmes.
“As GRANDMA’S Cookies unveils its bold new exterior and revamped digital presence, Salt-N-Pepa are the perfect partners to help us connect with our audience in a way unlike ever before,” said Leslie Vesper, vice president of marketing at Frito-Lay North America. “With over 110 years of history, GRANDMA’S Cookies is excited to celebrate our beloved flavors that fans know and love along with our modern look.” (Web Site) www.www.pepsico.com
Jack Link’s Protein Snacks® Introduces New Bloody Mary Mixes
Jack Link’s, a leading provider of meat snacks, has launched its latest innovation: Jack Link’s Bloody Mary Mix. Infused with savory flavors and a kick of spices, the new mix is the perfect match for our delicious beef stick. Available in three delicious flavors, Jack Link’s Bloody Mary Mix offers something for every palate: Original: Bold yet approachable with a perfect balance of tomato spices, natural heat, and a hint of smoke flavor. Dill: The aroma says it all. It’s unique from the start. From the moment the bottle is opened, a wave of brininess invites you to dive into your drink. To ensure balance and drinkability, the pickle flavor is perfectly paired with smokey notes and robust tomato flavor, giving it a smooth and clean finish. Habanero: The perfect pepper to deliver a robust heat. The heat builds yet is not overpowering based on the natural sweetness from the Habanero pepper. This blend is bold, while maintaining its approachable nature.
“We’re excited to introduce our new Bloody Mary Mix, a bold new addition to our lineup that brings together the best of both worlds – our iconic meat snacks and the classic Bloody Mary cocktail. After all, the only thing that makes our meat stick better is eating it with a Bloody Mary,” said Holly LaVallie, senior vice president of marketing. “With our unique blend of flavors including Original, Dill and Habanero, we’re confident that Jack Link’s Bloody Mary Mix will become a staple at brunch tables and cocktail bars everywhere.” (Web Site) www.JackLinks.com
JCPenney Launches New Rewards And Credit Program
JCPenney has launched its new JCPenney Rewards and Credit Program, a free loyalty program that offers a simpler, even more compelling experience with the potential to deliver half a billion dollars back into the pockets of America’s diverse working families. The introduction of the new Rewards and Credit Program is the latest example of JCPenney’s longstanding history of rewarding customers and providing access to affordable fashion.
“We want every trip to JCPenney to be worth it. We want it to be easier to take advantage of our rewards, easier to reach rewards milestones, and to make it a sure thing that every member sees rewards each year,” said Katie Mullen, chief customer officer, JCPenney. “Enhancing our Rewards Program is an important piece of how we bring value to our customers, but not the only piece. We’re already known for offering the widest range of accessible fashion across beauty, home, apparel, fine jewelry, salon and more, and we want to continue to earn the loyalty of America’s diverse working families.” (Web Site) www.JCPenney.com
L’Excuse Herbal Liqueur Unveils Green and Yellow Liqueurs
L’Excuse Herbal Liqueur unveils two enchanting botanical liqueurs: the invigorating Green and the sweeter Yellow. Inspired by “The Fool,” the 21st card of the French Tarot Deck, L’Excuse Green weaves together 21 premium botanicals into a vibrant tapestry of flavors, paying tribute to the art of artisanal distilling while inviting both connoisseurs and cocktail enthusiasts to embark on a journey of discovery and taste.
Following its introduction to the Midwest, L’Excuse is now poised to enchant a global audience, captivating the refined palates of both consumers and mixologists. “Our journey began with a limited release, but the response from both the consumer as well as the trade has been so outstanding, we are now ramping up for a global launch with expectations for a national presence in both the US, Canada and the EU by the end of 2024,” said David Salmon. “Our goal is to help fill the void created by the recent scarcity of botanical liqueurs, offering an accessible and sophisticated option for those seeking a true craft spirit experience.”
L’Excuse presents an experience of taste that deftly balances subtlety and complexity, with the Green variant offering a crisp, herbaceous profile and the Yellow variant introducing a delightful, sweeter note. In today’s resurgence of classic cocktails, L’Excuse finds it is a perfect stage, notably in the revival of the revered Pre-Prohibition cocktail, the Last Word, originally hailing from the historic Detroit Athletic Club. (Web Site) www.sevenspiritsandwine.com
Liquid Death Named ‘Official Iced Tea Of NASCAR’
Liquid Death, the healthy beverage platform and one of the fastest-growing non-alcoholic brands, is now officially a NASCAR partner. The brand was on-site in Talladega to jumpstart the partnership with an interactive display featuring the “Thirst Hearse” and offering fans samples of select iced tea flavors. As part of a wide-ranging, multi-year agreement that makes Liquid Death the “Official Iced Tea of NASCAR,” fans will see Liquid Death iced teas at select NASCAR-owned race tracks, including social and digital content, on-site experiences, activations and more.
“Liquid Death is a healthy beverage brand that not only produces high-quality iced tea but also looks to bring death to plastic bottles by using humor and entertainment,” said Jeff Wohlschlaeger, NASCAR senior vice president and chief sales officer. “With so many synergies between our companies, this partnership is a perfect fit. We’re thrilled to have them on board.”
“This is our first official iced tea sponsorship, and NASCAR is the ideal home for it,” said Ryan Heuser, Liquid Death’s senior vice president of experiential marketing. “We’re thrilled to be bringing our infinitely recyclable, ice-cold cans of Liquid Death to the extremely passionate NASCAR fanbase. We’ll be carried at select NASCAR tracks, campgrounds and tailgates across the U.S. and can’t wait to kick off our partnership at the iconic Talladega Superspeedway.”
Liquid Death uses comedy and entertainment to promote both sustainability and healthy products. Liquid Death’s social following captures more than 8 million followers across TikTok and Instagram, making it the third most followed beverage brand globally. A portion of proceeds goes to nonprofits as part of their partnership with 5Gyres and the Thirst Project. (Web Site) www.liquiddeath.com
Miller Lite, Luke Combs Partner As Combs’ North American Tour Kicks Off
Country superstar Luke Combs has never been shy about sharing his love for Miller Lite, whether he’s enjoying it onstage or writing songs inspired by the beer. Now the GRAMMY® award winner known for songs like “Beer Never Broke My Heart” and his cover of “Fast Car” is renewing his partnership with Miller Lite as he kicks off his North American tour. Miller Lite is the tour’s official beer partner with plenty of opportunities for legal-age fans to win a chance to see him perform.
“He’s the most genuine brand fan we could have asked for, and we’re excited to share his love for Miller Lite with consumers this summer,” said Jamie Rubinstein, associate marketing manager for Miller Lite. “If you’re a fan of Luke Combs, you’re probably a fan of Miller Lite. We’ve got great plans around this partnership this summer.”
That starts with packaging. For the second year in a row, Miller Lite is releasing 16-oz cans featuring a custom Luke Combs design, along with thematic secondary packaging. The cans showcase a guitar headstock wrapped in a banner that references Combs’ hit song “Beer Never Broke My Heart.” Additionally, the brand released retail display tools featuring a larger-than-life Combs to catch shoppers’ eyes.
“Last year’s limited-edition Luke Combs cans did really well for us. Plus, we got great feedback that they worked well with our Americana displays, so we’re looking forward to seeing how this year’s cans come to life at retail this summer,” Rubenstein said.
Not only is Miller Lite the exclusive beer partner of the tour, the brand is giving legal-age fans a chance to see Combs perform in person. Starting Wednesday, April 17, Miller Lite is selling a limited number of Luke Combs Tour Trucker Hats, available online for $19.99. Each fan who purchases a hat is automatically entered in a contest to win tickets to see Combs at a summer show of their choosing. Additionally, a grand prize winner will be sent to Florida for Combs’ exclusive Bootleggers Festival. (Web Site) www.molsoncoorsblog.com
Baron Philippe de Rothschild Launches New Collection Of Mouton Cadet Wines
Ever since Baron Philippe de Rothschild created Mouton Cadet in 1930, the brand has been breaking new ground in giving traditions a makeover. Now, with the contribution of his great grandchildren, Mouton Cadet is launching a new collection of Mouton Cadet Wines: Mouton Cadet x Mathilde, Mouton Cadet x Nathan and Mouton Cadet x Pierre, respectively rosé, white, and red, form the trilogy of Bordeaux wines. Fruit forward, easy drinking and environmentally friendly while preserving the core values of their heritage, they are ushering in a new generation of Bordeaux wines.
Warmly supported by Philippe Sereys de Rothschild, Chairman & CEO of Baron Philippe de Rothschild SA., the fourth generation is bringing a breath of fresh air with three wines that bear their names and signatures. The three new wines also have organic and vegan certifications, in line with an increasingly responsible approach to winegrowing and with the younger generation’s commitments. Today, 100% of Mouton Cadet’s winegrowers are HEV3- certified and 30% of the vines are organic or in the process of conversion. Available from spring 2024, this new collection of wines will be priced at SRP $17.99, and offers a creative take on Bordeaux wines: fruit forward, easy drinking, respecting grape varieties and terroirs, organic and vegan. (Web Site) www.moutoncadet.com
Murad Launches New Serum Refills
The #1 dermatologist-founded brand, Murad, is introducing new refillable products, helping customers reduce waste in their beauty routines. Murad’s best-selling Retinal ReSculpt Overnight Treatment and Cellular Hydration Barrier Repair Serum are now available in refills that lessen packaging materials by up to 85% while saving 15% on cost. The launch of refill options for two of its most in-demand skincare serums reflects Murad’s ongoing efforts to merge innovation with sustainability. The brand is committed to expanding its refillable options in 2024 and beyond, including plans to make all serums refillable in the near future. The brand has demonstrated its dedication to that mission with convenient, sustainable solutions like the Murad Free Recycling Program. In partnership with international recycling leader TerraCycle®, Murad customers can quickly and easily responsibly dispose of their cosmetic packaging all for free, while earning charitable donations for nonprofits. (Web Site) www.Murad.com
Nation’s Giant Hamburgers Partners With Raydiant To Transform Customer Experience Through Digital Experience Transformation
Raydiant, the leading provider of in-location experience solutions, has announced its partnership with Nation’s Giant Hamburgers, a prominent chain in the San Francisco Bay Area. This collaboration represents a significant step forward in Nation’s commitment to enhancing the dining experience through modern technology.
In 2023, a pilot was launched at the Concord location to introduce Nation’s to Raydiant’s dynamic pricing board solution, replacing traditional cardboard menus. With efficient execution and positive feedback, the pilot concluded in less than two weeks. Impressed with the Raydiant system’s capabilities, Nation’s quickly implemented Raydiant’s solution across all 28 locations.
Recognizing the importance of robust customer support, Nation’s sought Raydiant’s premium support services to roll out dozens of new digital pricing boards. The Raydiant team assisted Nation’s in integrating their new digital menus with the Raydiant cloud-based dashboard. This collaboration successfully accelerated the rollout of digital menu boards in all locations, beating the projected deadline by a week.
Given the seamless integration and positive results, Nation’s has expressed immense satisfaction with Raydiant’s solution. The two companies have expanded their partnership with a second agreement, extending the innovative digital experience strategy to Nation’s new franchise model in Texas, where the first location is already live. Additionally, Nation’s plans to implement the Toast point-of-sale system alongside the Raydiant platform to maintain brand consistency and adjust item pricing and availability, further improving the customer experience. (Web Site) www.raydiant.com
Pepsi Collaborates With Bobby Flay On Summer Grilling Promotion
PEPSI® and chef Bobby Flay are setting their sights on one of the nation’s favorite seasonal activities by going all in on grilling and all our backyard BBQ favorites, from burgers to hot dogs to ribs and more, showing everyone that grilling is #BetterWithPepsi.
To make cooking outdoors more delicious than ever, Pepsi tapped America’s favorite grill master, culinary expert Bobby Flay, inviting consumers nationwide to unapologetically indulge all summer long in an epic combination of fun, food, and ice-cold Pepsi. Fans and cola-lovers alike will discover how flame-licked foods – from BBQ chicken, burgers, to a perfectly grilled steak and much more, go #BetterWithPepsi. Additionally, Bobby will be featured in an upcoming linear TV campaign, in-store displays, digital content shorts, stunts, a social series of grill tips, tricks, tutorials, and more leading up to Memorial Day and continuing throughout the summer.
“When it comes to barbecue, the right beverage can truly elevate the experience. Pepsi, with its complex flavor profile, is the perfect counterpoint to the smoky, rich barbecue dishes that have been such a staple of my culinary journey. Whether you’re enjoying fall-off-the-bone ribs, juicy burgers, or perfectly smoked brisket, Pepsi makes each bite pop for a truly memorable meal,” said Bobby Flay. “Grilling and Pepsi go hand-in-hand as summer staples and I am as excited as anyone to explore the possibilities that Pepsi Lime and Pepsi Peach bring to the table this season.”
Building on the success of the #BetterWithPepsi platform, which has celebrated fan-favorite foods like Burgers, Pizza, and Hot Dogs, Pepsi is taking it to the next level this summer and here’s what consumers can expect: Limited-Edition Flavor Innovations Inspired by Summer Grilling: Peach and lime are essential flavors to punch up the quintessential American BBQ – cherished for their sweet, refreshing taste as the weather warms up – so the brand is kicking off summer by introducing Pepsi Lime and Pepsi Peach, tailor-made for summer grill life. Pepsi Peach and Pepsi Lime will soon be available for purchase nationwide in 12 oz. cans and 20 oz. bottles. Epic Summer BBQ Giveaway: Scan the code in-store or go to BetterWithPepsi.com to access exclusive recipes from Bobby Flay and enter for a chance to win an epic BBQ experience from PEPSI®. Consumers can enter the sweepstakes by scanning a participating PEPSI® 20 oz bottle or 12 oz can. One lucky fan could win an epic summer BBQ party for his or herself and numerous guests. Cash Back: Scan the code in-store or go to betterwithpepsi.tryadrink.com and submit a receipt showing purchase of a food item and PEPSI® product together at any foodservice or retail location to receive up to $2.50 cashback via PayPal or Venmo.
“Bobby Flay is synonymous with grilling and we all know any grilling occasion is enhanced by an ice-cold Pepsi, so it only felt right that we bring it all together as we gear up for summer,” said Jenny Danzi, Senior Director, Pepsi TM. “Since 2021, we have time and time again demonstrated that Food is Better With Pepsi. Now, Bobby Flay, the legendary grill master himself, is proving to America that the summer gatherings are indeed Better With Pepsi, no matter what is thrown on a grill for a backyard BBQ. We cannot wait to see how fans enjoy our two new limited-edition colas and look forward to bringing the best vibes with Bobby Flay on our side, all season long.” (Web Site) www.pepsico.com
Philz Coffee Introduces Oatmeal Cookie Cold Brew
For the first time in two years, Philz Coffee is adding a new, plant-based beverage to its menu with the introduction of Oatmeal Cookie Cold Brew, available now through June 10. Oatmeal Cookie Cold Brew combines notes of caramelized brown sugar, oats and cinnamon spice with the smooth and refreshing Philz Mission Cold Brew coffee and creamy Califia Farms Oat Barista Blend for a rich, springtime refreshment. The new limited-time beverage will be available at all 65+ Philz Coffee locations in California and Chicago.
“At Philz Coffee, we take pride in serving our guests the highest quality coffee and unique, delicious flavors, and our new Oatmeal Cookie Cold Brew is a great example of that,” said Philz Coffee Director of Menu Innovation and Product Development Eleni Kardaras. “We took inspiration from a ‘secret menu’ item to bring our loyal guests a refreshing twist on a classic beverage combination while giving new customers a tasty reason to visit us.” (Web Site) www.philzcoffee.com
Pizza Hut Invests In Sustainably Sourced Cheese With Dairy Farmers of America
Pizza Hut has a long history of adding craveable goodness to its food, and that includes one of its most important ingredients – its cheese. To invest in making its cheese more sustainable, the brand partnered with Dairy Farmers of America (DFA), a farmer-owned cooperative owned by more than 10,000 farm families, to provide select farmers in the U.S. with technology and data to help reduce on-farm greenhouse gas (GHG) emissions. The collaboration is producing positive results among participating farmers including a 10% decrease in GHG emissions intensity from the milk used in the production of Pizza Hut cheese.
“At Pizza Hut, we’ve always been focused on bringing the best pizza possible to our customers, starting with key ingredients like our cheese,” said Rachel Antalek, Pizza Hut Global Chief Food Innovation Officer. “In partnership with DFA, we’re further investing in making our cheese more sustainable and are very excited to see positive results in reducing our emissions at the farm level, by putting more good into our pizza.”
Technology and data play a key role in the program. To determine the dry matter components of a cow’s diet – or what is left of cow feed after all the water is evaporated – farmers receive a SCiO cup. This cup moves testing out of the lab and directly onto the farm, which can help farmers more easily manage feed ingredients and optimize the cow’s diets. Using the information collected by the SCiO cup allows farmers to better deliver precise nutrition to their cows, which leads to a reduction in methane emissions and waste. As work in the U.S. continues, the brand is applying its learnings to other markets around the world. This includes identifying and then working closely with sector partners and suppliers who have shared goals around energy reduction and sustainable practices.
“With almost 20,000 restaurants, we’re leveraging our iconic pizza brand and global footprint to scale innovative and sustainable practices across our business to keep amplifying and integrating good,” said James Watts, Pizza Hut Global Chief People & ESG Officer. “We’re very proud of the work happening in our U.S market with DFA and have taken these learnings to new locations and other partners as we deepen our investments in sustainably sourced cheese.”
All of these projects are part of the broader climate strategy led by Pizza Hut and its parent company Yum! Brands, which includes a commitment to decrease GHG emissions 46% by 2030 with a focus on restaurants and supply chain. The work also supports the brand’s partners in achieving their sustainability goals, like DFA’s commitment to achieve a 30% emissions reduction across its supply chain by 2030. (Web Site) www.pizzahut.com
Active Nutrition Leader Ready® Launches New Kids Whole Grain Protein Bars
Ready®, one of America’s fastest-growing active nutrition companies and the creator of the best-selling Ready® Clean Protein Bars, has launched its new Kids Whole Grain Protein Bars. The company, which includes leading athletes with global basketball star Giannis Antetokounmpo and football superstar Aaron Donald, continues its mission to Fuel the Family by bringing unique food and beverage innovations to the market – by introducing its latest functional snack tailored to the nutritional needs of children.
Ready®’s Kids Whole Grain Protein Bars are packed with 6 grams of protein, 8 grams of whole grains, and 20% less sugar than other leading kids whole grain snack bars. This superior combination of key ingredients not only supports the energy needs of active children but also addresses the demand for healthier snack options. Available in four delicious flavors: Chocolate Chip, Chocolate Brownie, Iced Oatmeal Cookie and Chocolate Peanut Butter, Ready® Kids Whole Grain Protein Bars are not only a good source of protein and fiber but also certified gluten-free, catering to various dietary needs. (Web Site) www.teamready.com
Sharpie® Embarks On ‘The World Is Your Canvas’ Tour To Empower Creativity Nationwide
Ahead of World Creativity and Innovation Day, Sharpie®, part of the Newell Brands global portfolio, announced that the new Sharpie Bus, a creativity hub on wheels, will be heading across America to help encourage and empower people to use their creativity. In celebration of the new Sharpie® Creative Markers and the brand’s 60th anniversary, the bus will embark on a cross-country tour, stopping at festivals and events throughout the year to help attendees embrace their creative side.
After a recent brand survey uncovered that Americans’ greatest barriers to creativity are lack of confidence (62%) and not knowing where to start (50%), Sharpie was determined to help everyone ‘get creative.’ The Sharpie Bus was created to travel cross-country and show people that everyone has the innate ability to make the world their canvas, they just need the proper tools and confidence to do so.
“Sharpie champions creativity in all forms, and to commemorate 60 years of creative evolution, we want to help everyone embrace their self-expression by bringing our latest innovation to some of the country’s largest celebrations of creativity,” said Gina Lázaro, Vice President, Brand Management, Writing at Newell Brands. “The Sharpie Bus is headed to these creative destinations to help people uncap creativity and learn how they can turn almost anything into their own personal canvas.” (Web Site) www.Sharpie.com
Sprite Chill Launches This Summer
New Sprite Chill adds a deliciously refreshing twist of cherry-lime to the brand’s signature lemon-lime taste, accentuated by a proprietary blend of cooling agents to deliver a uniquely elevated sensory experience. Sprite Chill and Sprite Chill Zero Sugar, which will be available in North America through July while supplies last, follows a string of fan favorite LTO offerings including Sprite Winter Spiced Cranberry and Sprite Lymonade Legacy.
“When people think about Sprite, they think about cut-through refreshment,” said Kate Schaufelberger, Brand Director, Sprite. “With Sprite Chill, we’re doubling down on these signature intrinsics while continuing our legacy of strategic flavor innovation and quenching fans’ thirst for variety and the exclusive badge value associated with trying and sharing limited-time-only beverages and experiences.”
The Coca?Cola Company’s R&D team went through several rounds of development and testing before landing on the optimal ratio of cherry-lime flavor and cooling intensity. Sprite Chill is designed to deliver waves of refreshment, with the cooling sensation building from the first sip to the last. While similar technology is used in confectionary and baking, Sprite Chill is one of the first sparkling soft drinks to deliver a cooling sensation without an accompanying mint flavor.
“Consumers today are looking for multisensorial beverage experiences, so we saw a unique opportunity to elevate the crisp, refreshing taste Sprite fans expect with a first-of-its-kind cooling sensation,” said Felicity Boucetla, Senior Director, Product Development for Sparkling Flavors.
An equally innovative creative campaign will launch Sprite Chill, anchored with eye-catching packaging combining an icy blue and frosted cherry color palette and jagged iceberg-inspired graphics. (Web Site) www.coca-colacompany.com
Cali Beverages Promotes VACALI Hard Sparkling Mango With A Hint Of Coconut
Cali Beverages introduces VACALI Hard Sparkling Water infused with real Mango Juice and a hint of Coconut. With minimal calories and an explosion of tropical allure, it’s the ultimate elixir of flavor and refreshment.
VACALI Hard Sparkling Mango with a hint of Coconut seduces your palate with its exotic Mango and Coconut blend, heightening every sensation with each luscious sip. VACALI sets the mood with a 4% Alcohol By Volume, ensuring a perfect balance for an evening of sultry indulgence. Crafted with 6X distilled carbon-filtered vodka and the Real Juice of Mango and Coconut, every sip of VACALI is an exploration of temptation and ecstasy. (Web Site) www.drinkvacali.com
Vericast Names In-Store Media Platform ‘nCountR,’ Set tT Open Market Experience Demonstration Center This Fall
Vericast announced “nCountR”, the name of the company’s in-store retail media platform, and its accompanying “Market Experience” demonstration center. Vericast’s nCountR is a digital platform disruptor that helps brands and retailers deliver the benefits of a traditional retail media network, but operating in the physical world where most retail transactions occur. Commercially available later this year, the advertising platform is designed to seamlessly integrate in-store digital programmatic advertising with digital screens, merchandising, data analytics, and measurement technology to create immersive customer experiences on location.
nCountR provides marketers with never-before-available opportunities to reach consumers in previously unreachable locations with new creative formats. It also allows brands and retailers to better utilize retail space near critical points in the physical store, providing new paths to drive revenue growth. The platform helps capture and influence consumers in the final stages of the purchase journey.
“Our research indicates retailers are enhancing the in-store technology footprint to personalize customer experiences,” said Hans Fischmann, vice president and general manager of nCountR. “At the same time, structural shifts in the ad marketplace have turned in-store retail media into a powerful marketing channel. nCountR will empower brands and retailers to engage shoppers at decision time with contextual experiences through fully integrated display technology, measurement, and attribution. This enables marketers to fully track Return on Ad Spend (ROAS).”
Located in Austin, TX, the Market Experience will mimic a grocery store layout with nearly 1,000 square-feet of aisles and store shelving. The mock retail environment allows Vericast and its technology partners to test and certify components as well as demonstrate data analytics and advertising creative formats to marketers in-person. The Market Experience is designed by Retail Fluent, a retail innovation, design, and decor firm in collaboration with leading technology, data, and IoT companies. Construction is scheduled to be completed this fall. (Web Site) www.Vericast.com
Alliance Retail Group Partners With Swiftly For New Retail Media Network
Alliance Retail Group has launched its Retail Media Network powered by Swiftly. More than 1,400 independent retailers can now connect more personally with their 22 million unique consumers through digital and in-store campaigns-everywhere shoppers interact with the retailer’s brand.
Through the Retail Media Network, brands and retailers can now implement national omnichannel promotional campaigns quickly and cohesively as well as collect the sales data to create more effective and targeted promotions in the future. The Retail Media Network is just the latest strategy Alliance Retail Group is implementing by partnering with CPG companies and providing independent retailers with access to technological advances to compete with national chains. Alliance Retail Group is a nonprofit organization that acts as a virtual chain to leverage their size, scale, and data rich environment to help independent retailers thrive in a competitive grocery environment. (Web Site) www.allianceretailgroup.com
GSP’s AccuStore Integrates With Leading Point-of-Sale Platforms
GSP’s AccuStore, a leader in retail marketing intelligence platform, announced the integration with industry -leading point-of-sale programs. The update improves customer service levels while driving value for retailers by showing customer-facing transactions on digital displays. The digital displays can be featured in-store or outdoors in drive-thru lanes.
The AccuStore platform leverages templates for a nearly unlimited variety of layout options. This also allows the deployment of customer-facing promotional videos and motion graphics. The AccuStore integration with point-of-sale systems also leverages pricebooks for automatic updates.
“We’re continuously improving AccuStore to meet the needs of an evolving industry,” said Autumn Welch, Vice President of Product Management. “This round of improvements provides seamless transaction integration for our clients who are stepping up their offerings in food service.” (Web Site) www.accustore.com
Saks Launches Media Network Connecting Brand Partners With Luxury Shoppers
Saks, a premier luxury ecommerce platform, has launched the Saks Media Network, a sophisticated, technology-driven program helping brands reach the luxury retailer’s customer base with digital advertising throughout the shopping journey. Saks joins this rapidly growing vertical in digital advertising, introducing one of the first retail media networks in luxury retail. Through the Saks Media Network, which leverages the company’s iconic brand, rich first-party customer data and robust traffic of over 435 million annual site visits, brands have the opportunity to boost their revenue on Saks.com through sponsored product ads and on-site display banners.
Saks is committed to introducing customers to inspiring fashion, and aims to advance this mission by helping participating brands deliver product inspiration and discovery that aligns with customers’ interests. As the leading expert on the luxury consumer, Saks is broadening its capabilities to create an inspiring on-site experience for all luxury shoppers by optimizing the use of first-party data within the Saks Media Network.
“With the launch of our Saks Media Network, we are expanding our offerings for brand partners by helping their products reach the right luxury customers when and where they are actively looking to purchase,” said Kristin Maa, Senior Vice President, Growth, Saks. “Our view of the full shopping journey across the Saks Fifth Avenue digital and physical ecosystem enables meaningful, personalized customer engagement and product discovery, and the Saks Media Network is the next step in leveraging our data-driven insights and industry expertise to enhance the customer experience.” (Web Site) www.Saks.com
Samba TV Partners With GSTV To Enhance Reach And Frequency Measurement For Digital Out-of-Home Video Campaigns
Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, has announced a new partnership with GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers.
This partnership also represents a significant milestone in the industry, marking some of the first research to quantify campaign-specific deduplicated reach across linear television and a non-traditional national video platform. Amid industry-wide discussions about the future of cross-platform media measurement, Samba TV and GSTV together offer a groundbreaking new development in on-the-go digital out-of-home (DOOH) video measurement and expand the measurement discussion beyond traditional screens and devices. Through its partnership with GSTV, Samba TV has conducted proof-of-concept studies, including campaigns for a national quick-service restaurant brand and a national consumer packaged goods (CPG) brand to analyze the reach and frequency of GSTV campaigns compared to national and local TV schedules. The deployment of this new measurement solution is now available to national advertisers looking to reach and measure incremental audiences.
“Our collaboration with GSTV unifies the impact of advertising effectiveness both in and out of the home,” said Samba TV Co-founder and COO Alvir Navin. “This partnership will help advertisers understand and optimize the unique and complementary reach that DOOH can contribute to a media plan.”
“We are pleased to partner with Samba to bring real audience measurement innovation to the video advertising market,” said GSTV EVP of Insights and Analytics Eric Z. Sherman. “As marketers seek to supplement traditional media investments in pursuit of incremental reach, it makes perfect sense that many are looking beyond the four walls of the living room, and that audience measurement has now followed.” (Web Site) www.samba.tv
MAY 2014 ISSUE
MARCH 2014 ISSUE
JANUARY 2014 ISSUE
NOVEMBER 2013 ISSUE
SEPTEMBER 2013 ISSUE
MAY 2013 ISSUE
MARCH 2013 ISSUE
JANUARY 2013 ISSUE
NOVEMBER 2012 ISSUE
SEPTEMBER 2012 ISSUE
JULY 2012 ISSUE
MAY 2012 ISSUE
JANUARY 2012 ISSUE
