Hankscraft has introduced an E Ink Price Rail for shelf display applications. Hankscraft’s E Ink Price Rail includes batteries & mounting brackets. The batteries last up to 1 year. The price rail flashes black and white to attract shoppers’ attention. It comes with up to three customizable inserts. The 6.1″L x 1.5″W x .375″ Deep Price Rail can be used inside a cooler or on a price shelf. It can be pre-programmed or programmed on site. The Price Rail offers 6 different programable functions. For more information, contact Hankscraft POP, 200 Industrial Dr, Random Lake, WI 53075, (Tel.) 920-994-4300; (Web Site) www.hankscraftpop.com