GOLD AWARD & DISPLAY OF THE YEAR 2024
May 2024
May 2024
EcoXGear Audio Endcap
These speakers are designed to bring the party wherever adventure takes you. When EcoXGear asked for a show-stopping “mountain” of a display, Innovative delighted them with an interactive experience, custom-molded to suit the rugged nature of the product. Created by Innovative Marketing Solutions, 1320 N. Plum Grove Road, Schaumburg, IL 60173; Gold Award & Display of the Year. (Web Site) www.innovativemarketing.com
Mondelez Grocery Digital Endcap
This display features digital messaging to draw customer’s attention to alert them of localized promotions. The solution needed to be flexible, grow revenue specific to each location’s product inventory/supply chain challenges and meet grocery retailers’ expectations. The display utilizes independent cellular connection with centralized CMS software in order to seamlessly update content remotely in real-time without reliance on inconsistent store Wi-Fi signal strength. Created by Unified Resources in Display, 40 Boright Ave, Kenilworth, NJ 07033; Bronze Award. (Web Site) www.unifiedrid.com
Ping Premium Slatwall Display
Ping needed a state-of-the-art retail slat-wall display the would showcase PING products including drivers, fairway woods, hybrids, irons, and wedges. Retail locations would include high-end golf shops both on and off-course. A dimensional header showcased illuminated push through lettering calling out the brand. The canopy concealed LED lighting which washed down over the product. A two-panel silicone edge graphic system provided a changeable backdrop for messaging. Club arms used a soft touch material to protect the product. Created by Trans World Marketing, 360 Murray Hill Parkway, East Rutherford, NJ 07073; Silver Award. (Web Site) www.twm360.com
Pringles & Cheez-It Spinner Trees
This hyper-compact and versatile snack display program provides multiple touchpoints and permanent display options to support impulse snacking initiatives. Created by siffron, 8181 Darrow Rd., Twinsburg, OH 44087; Bronze Award. (Web Site) www.siffron.com
(Web Site) www.airbrandsmarketing.com
Hershey Beacon Endcap
The Hershey Beacon End Cap was redesigned to enhance its visual appeal. The aim was to capture the attention of shoppers who may not typically have confectionery items on their shopping list. The end cap design embodies a sense of fun and engagement to encourage shoppers to indulge in the joyous world of Hershey confections. Created by Universal Display, 726 East Highway 121, Lewisville, TX 75057; Gold Award. (Web Site) www.udfc.com
Steelseries Gaming Accessories End Cap
Steelseries needed to entirely replace their existing endcap display located in a national retailer, Microcenter with the objective of including their new product lines: headphones, keyboards, and mice. It was important to incorporate the brand’s European heritage. The space on the end cap was better utilized to display more products. Created by One Source Industries, 2850 Red Hill Ave., Santa Ana, CA 92705; Silver Award. (Web Site) www.youronesource.com
Coca-Cola Rushing Caseman
To stand out in the busy Super Bowl marketing season, Coca-Cola wanted to leverage its existing “Caseman” display, which features team-specific branding for different market areas. This display features illusion of a football player – the Rushing Caseman – charging out of the wall, to capture shoppers’ attention.. Created by Westrock, 5900 Grassy Creek Road, Winston-Salem, NC 27105; Bronze Award. (Web Site) www.westrock.com
Olay Premium Pallet
Olay wanted to create a full pallet display with the ability to shop all sides, showcasing multiple products with multiple purposes. The display provides large graphic spaces to clearly identify the Olay brand via logo, color, and product diecuts. All corrugate used to create the display consists of 100% recycled paper. Created by Pratt Display, 1975 Sarasota Parkway NE, Conyers, GA 30013; Bronze Award. (Web Site) www.prattindustries.com
Wrangler Display Refresh
Wrangler wanted to do a refresh on their entire line of retail displays. It wanted all the displays to have a cohesive design feel so they would look at home when placed in a store environment. The displays needed to be robust to hold the maximum amount of product in the space while being adaptable to different types of clothing items. In addition, the displays needed to be shipped KD to the retailer and be easy to assemble for the store personnel. Created by One Source Industries, 2850 Red Hill Ave., Santa Ana, CA 92705; Bronze Award. (Web Site) www.youronesource.com
Kraken the Ship Spiced Rum Display
Kraken Black Spiced Rum has been a remarkably successful brand within the Proximo Spirits portfolio, so a natural line extension was developed for a brand; new Gold Spiced Rum. With the introduction of a gold spiced rum, Proximo chose a bold and daring design of which the Kraken is crushing a sailing ship. The design is hand sculpted and molded from poly resin and metal. Created by Bish Creative, 945 Telser Rd, Lake Zurich, IL 60047; Gold Award. (Web Site) www.bishcreative.com
Venus Miami Launch Endcap
Procter & Gamble used this display to launch two new additions to its Gillette Venus razor collection. The display incorporates 3D elements for depth and interest, and – aside from easily removable plastic hooks for shelf stability – is built entirely of recyclable corrugate. Created by Westrock, 5900 Grassy Creek Road, Winston-Salem, NC 27105; Bronze Award. (Web Site) www.westrock.com
Costco Blink Whole Home Pallet Display
Amazon wanted to create a compelling Whole Home pallet display in Costco. This comprehensive bundle features Indoor Cameras, Doorbells, and Pan Tilt Cameras, with each product on full display for customers to experience firsthand. To infuse a touch of creativity into the presentation, it aims to leverage whimsical icons and brand graphics, incorporating them seamlessly into the structure of the display. Created by Bay Cities, 5138 Industry Ave., Pico Rivera, CA 90660; Silver Award. (Web Site) www.bay-cities.com
Logitech Staples Brand Shop Display
Logitech was provided an opportunity at Staples to design a 16 FT section in the front premium location of the store. The goal was to make this space a “destination” for the in-store customers and increase product sales while working within both Staples and Logitech guidelines. Logitech immediately saw a lift in sales from stores with the Brand Shop vs non-Brand Shops. Created by Inesco, 760 Killian Rd., Akron, OH 44319; Gold Award. (Web Site) www.inescodisplay.com
Lowe’s Stainmaster Paint Display
The launch of Stainmaster at Lowe’s features a “core-color presentation” that easily flexes to accommodate four different end cap widths. The entire presentation is cost-effective and impactful, consistent with the reimaging of the department. To create a casual, friendly feel, pendant down lighting was incorporated in addition to the traditional LED lighting. Created by Innovative Marketing Solutions, 1320 N. Plum Grove Road, Schaumburg, IL 60173; Bronze Award. (Web Site) www.innovativemarketing.com
Walmart Trial & Travel Train Multi-Vendor Program
Walmart recently launched a promotion that raised awareness of various travel products for its customers to trial. This modular pallet program could be used as a half pallet, full pallet, and pallet train. Product bins provided a unique design shape and clear visibility to products and shopping. Created by Vanguard Packaging, 8690 N.E. Underground DR., Kansas City, MO 64153; Bronze Award. (Web Site) www.vanguardpkg.com
Coca-Cola Holiday Lobby Display
Coca-Cola Southwest’s objective was to create a large impactful lobby display for the holiday season. To ensure this unit had the impact requested, the use of lights, motion and subtle print techniques were incorporated. This two sided arch display was placed in lobbies and center aisles. Multiple Coca-Cola brands were placed under and around the unit. Created by Westcott Displays Division, Landaal Packaging, 540 S. Saginaw St., Flint MI 48502; Bronze Award. (Web Site) www.landaal.com