JCPenney has announced the “Shopping is Back!” brand campaign. The integrated campaign includes a fresh brand look in stores and online; a celebration of shopping and the Company’s 120th birthday with a special sales promotion of 30% off storewide plus for its reward members, an extra $10 bonus reward for every $50 spent; and the JCPenney Cross-Country “Shopping is Back!” Tour, that brings the party to families and communities across the U.S. The JCPenney Cross-Country “Shopping is Back!” Tour will make its way coast-to-coast visiting stores through the summer and back-to-school season.
Each stop will offer a block party-style celebration with local food vendors, games, music and giveaways. Families are invited to join as the Company pays tribute to the customers it has served for generations and welcomes new ones with a celebration 120 years in the making.
JCPenney Proclaims ‘Shopping is Back!’
