Panera Opens First ‘Panera To Go’

Panera Bread has opened the first ‘Panera To Go,’ a new Panera Bread restaurant format offering digitally-enabled convenience for Rapid Pick-Up and Delivery orders. The Chicago-based restaurant is the first of three Panera To Go test locations scheduled to open this year. Panera To Go is a digital-only bakery-cafe where guests and delivery drivers can easily pick up orders from Rapid Pick-Up and Delivery shelves.
Designed for densely populated areas that cannot accommodate a dine-in bakery-cafe, the new format allows Panera to meet the demand in these areas for easy off-premise options.
“Panera To Go creates yet another access point for our guests in locations where Panera has not historically operated,” said Eduardo Luz, Chief Brand & Concept Officer, Panera Bread