Ghirardelli Unveils Reimagined Flagship Store

Ghirardelli Chocolate Co. has reopened its flagship Chocolate Experience Store, in San Francisco’s Ghirardelli Square.
“We are thrilled to unveil the Chocolate Experience Store to our community of chocolate lovers and hometown of San Francisco,” said Justin Reese, VP of Retail and eCommerce at Ghirardelli Chocolate Company. “Our premium chocolate, the historic architecture and the stunning views, have made Ghirardelli Square a favorite San Francisco destination. The interior re-design brings a new vibrant experience to the classic space.”
The renovated space sits within the Pioneer Woolen Mill building which was built in 1864 and is on the National Register of Historic Places. The redesigned store blends modern design elements, like a custom inlay of the Ghirardelli golden eagle with core elements of the historic structure, like the original red brick walls and timber beams.