MTN DEW Invites Shoppers To ‘Taste The Open Road’

MTN DEW & Circle K have released MTN DEW Purple Thunder, a new beverage that combines blackberry and plum for the ultimate berry combination, available only at Circle K.
“We are thrilled to offer MTN DEW PURPLE THUNDER as an exclusive flavor at Circle K,” said Kevin Lewis, Chief Marketing Officer for Circle K parent company Alimentation Couche-Tard. “Everything from the berry flavor to the design was specially created by MTN DEW and Circle K to provide a unique beverage that is sure to bring a new level of fun and flavor to our customers.”
“MTN DEW is on a mission to create the best flavors with the best partners, and we know DEW Nation is going to love the delicious flavor twist that PURPLE THUNDER brings to our roster,” said Pat O’Toole, Chief Marketing Officer, MTN DEW.
The MTN DEW PURPLE THUNDER bottle design features its own biker gang of DEW characters – including a plum and blackberry enjoying the sweetest ride of their life.